One other case where "Phabricator" appears is in HTTP and Email headers, e.g. X-Phabricator-XYZ. For a separate project wanting to update these I think a slow migration approach is needed, to allow recipients currently expecting the existing fields. I'm guessing there isn't a reasonable change here for the upstream.
Depending on how many of these we end up with, I think an email-header-prefix sort of config option might be reasonable.
Oh and then for existing installs this would just default to X-Phabricator-XYZ to continue with existing behavior?