As we're sending emails for users without actually being them, we need
to pretend to be a mailing list (otherwise DMARC will kill the emails). The
way to do that is setting the List-Id field.
PHPMailer/SMTP also needs 'quoted-printable', otherwise integration with
sendgrid will double all line breaks (see
http://stackoverflow.com/questions/6276181/extra-newlines-in-plain-text-emails-sent-via-sendgrid).