Marketing is the key that unlocks the immense potential that businesses have to offer. Organizations are quite particular about their sales and marketingbold text division because of their proximity with the clients. It is their feedback that helps them in making more suitable products that customers need and prefer.

From ages companies have been relying on direct marketing tricks and promotions, and in this new age of e-commerce where businesses have shrinking margins and technology has made life simpler it becomes all the more imperative for the companies to stay in touch with their customers to get a hang of the customer’s nerve, to understand the customer more n more properly.