Some basic notes from @epriestley:
> I think some possible issues are:
>
> The credit card image is on the wrong background and generally looks silly and out-of-place.
> The form as a whole is full-width, which feels weird for a CC form.
> We aren't using a special short input for the CVC.
> We could show account / merchant information to contextualize things more.
> We could fix the crumbs, which don't contextualize things.
> The title is a little off and could be shorter / more direct.
> We could make it clear that "(lock icon) Your card information is stored with <reputable provider>."
> We can add placeholder text, although I'm not sure how this feels "more reputable".