per @epriestley:

We could add an option to let users add specific URLs to a global bookmark menu. Something like Phurl → U2 → Add to Bookmarks.

This would cause a new global bookmark menu to appear listing all of the user's bookmarks. They could use these to quickly jump to applications, dashboards, etc., that they commonly reference.

(This feels a bit flimsy to me, but probably isn't too tricky to implement.)

I assume that not all Phurl URL's will be bookmarks, so there should be another field on Phurl URL's identifying them as bookmarks (or as I currently understand it)