Fixes T8510. Results are internally ordered by "name", which is the full list of strings a user can type to match a result. On the balance, it is probably good/correct to order by this (particularly, it allows function(x) to sort near x).
However, the way projects were built put the tags first, so a project like "Discovery" could end up last if it had originally been created with a different name like "Search Team", so that its first slug is "search-team".
Instead, put the display name first in the ordering.