I was showing phabricator to a "serious business" person. He got confused with the fancy names like Maniphest, etc. I thought the "serious business" mode referenced on the website was a joke, but then I realized it's actually a real thing :O
Anyway, I thought that if the serious-business flag is set, it should show boring names for the applications. It would look a little something like this:
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Anyway, if this idea doesn't align with the goals, I won't mind if you close it out of spite :)