diff --git a/src/applications/auth/provider/PhabricatorJIRAAuthProvider.php b/src/applications/auth/provider/PhabricatorJIRAAuthProvider.php
--- a/src/applications/auth/provider/PhabricatorJIRAAuthProvider.php
+++ b/src/applications/auth/provider/PhabricatorJIRAAuthProvider.php
@@ -77,6 +77,8 @@
   const PROPERTY_JIRA_URI = 'oauth1:jira:uri';
   const PROPERTY_PUBLIC_KEY = 'oauth1:jira:key:public';
   const PROPERTY_PRIVATE_KEY = 'oauth1:jira:key:private';
+  const PROPERTY_REPORT_LINK = 'oauth1:jira:report:link';
+  const PROPERTY_REPORT_COMMENT = 'oauth1:jira:report:comment';
 
 
   public function readFormValuesFromProvider() {
@@ -100,6 +102,10 @@
     return array(
       self::PROPERTY_JIRA_NAME => $name,
       self::PROPERTY_JIRA_URI => $request->getStr(self::PROPERTY_JIRA_URI),
+      self::PROPERTY_REPORT_LINK =>
+        $request->getInt(self::PROPERTY_REPORT_LINK, 0),
+      self::PROPERTY_REPORT_COMMENT =>
+        $request->getInt(self::PROPERTY_REPORT_COMMENT, 0),
     );
   }
 
@@ -175,6 +181,7 @@
         'JIRA 5 or earlier.'));
 
     $is_setup = $this->isSetup();
+    $viewer = $request->getViewer();
 
     $e_required = $request->isFormPost() ? null : true;
 
@@ -249,11 +256,40 @@
           id(new AphrontFormStaticControl())
             ->setLabel(pht('Public Key'))
             ->setValue($pkey));
+
+      $form
+        ->appendRemarkupInstructions(
+          pht(
+            '= Integration Options = '."\n".
+            'Configure how to record Revisions on JIRA tasks.'."\n\n".
+            'Note you\'ll have to restart the daemons for this to take '.
+            'effect.'))
+        ->appendChild(
+          id(new AphrontFormCheckboxControl())
+            ->addCheckbox(
+              self::PROPERTY_REPORT_LINK,
+              1,
+              new PHUIRemarkupView(
+                $viewer,
+                pht(
+                  'Create **Issue Link** to the Revision, as an "implemented '.
+                  'in" relationship.')),
+              $this->shouldCreateJIRALink()))
+        ->appendChild(
+          id(new AphrontFormCheckboxControl())
+            ->addCheckbox(
+              self::PROPERTY_REPORT_COMMENT,
+              1,
+              new PHUIRemarkupView(
+                $viewer,
+                pht(
+                  '**Post a comment** in the JIRA task, similar to the '.
+                  'emails Phabricator sends.')),
+              $this->shouldCreateJIRAComment()));
     }
 
   }
 
-
   /**
    * JIRA uses a setup step to generate public/private keys.
    */
@@ -286,4 +322,14 @@
     return $adapter->newJIRAFuture($path, $method, $params);
   }
 
+  public function shouldCreateJIRALink() {
+    $config = $this->getProviderConfig();
+    return $config->getProperty(self::PROPERTY_REPORT_LINK, true);
+  }
+
+  public function shouldCreateJIRAComment() {
+    $config = $this->getProviderConfig();
+    return $config->getProperty(self::PROPERTY_REPORT_COMMENT, true);
+  }
+
 }
diff --git a/src/applications/doorkeeper/worker/DoorkeeperJIRAFeedWorker.php b/src/applications/doorkeeper/worker/DoorkeeperJIRAFeedWorker.php
--- a/src/applications/doorkeeper/worker/DoorkeeperJIRAFeedWorker.php
+++ b/src/applications/doorkeeper/worker/DoorkeeperJIRAFeedWorker.php
@@ -40,6 +40,14 @@
       return;
     }
 
+    $do_anything = ($this->shouldPostComment() || $this->shouldPostLink());
+    if (!$do_anything) {
+      $this->log(
+        "%s\n",
+        pht('JIRA integration is configured not to post anything.'));
+      return;
+    }
+
     $xobjs = id(new DoorkeeperExternalObjectQuery())
       ->setViewer($viewer)
       ->withPHIDs($jira_issue_phids)
@@ -60,7 +68,6 @@
       return;
     }
 
-    $story_text = $this->renderStoryText();
 
     $xobjs = mgroup($xobjs, 'getApplicationDomain');
     foreach ($xobjs as $domain => $xobj_list) {
@@ -84,13 +91,16 @@
       foreach ($xobj_list as $xobj) {
         foreach ($accounts as $account) {
           try {
-            $provider->newJIRAFuture(
-              $account,
-              'rest/api/2/issue/'.$xobj->getObjectID().'/comment',
-              'POST',
-              array(
-                'body' => $story_text,
-              ))->resolveJSON();
+            $jira_key = $xobj->getObjectID();
+
+            if ($this->shouldPostComment()) {
+              $this->postComment($account, $jira_key);
+            }
+
+            if ($this->shouldPostLink()) {
+              $this->postLink($account, $jira_key);
+            }
+
             break;
           } catch (HTTPFutureResponseStatus $ex) {
             phlog($ex);
@@ -169,14 +179,70 @@
     return $try_users;
   }
 
+  private function shouldPostComment() {
+    return $this->getProvider()->shouldCreateJIRAComment();
+  }
+
+  private function shouldPostLink() {
+    return $this->getProvider()->shouldCreateJIRALink();
+  }
+
+  private function postComment($account, $jira_key) {
+    $provider = $this->getProvider();
+
+    $provider->newJIRAFuture(
+      $account,
+      'rest/api/2/issue/'.$jira_key.'/comment',
+      'POST',
+      array(
+        'body' => $this->renderStoryText(),
+      ))->resolveJSON();
+  }
+
   private function renderStoryText() {
     $object = $this->getStoryObject();
     $publisher = $this->getPublisher();
 
     $text = $publisher->getStoryText($object);
-    $uri = $publisher->getObjectURI($object);
 
-    return $text."\n\n".$uri;
+    if ($this->shouldPostLink()) {
+      return $text;
+    } else {
+      // include the link in the comment
+      return $text."\n\n".$publisher->getObjectURI($object);
+    }
   }
 
+  private function postLink($account, $jira_key) {
+    $provider = $this->getProvider();
+    $object = $this->getStoryObject();
+    $publisher = $this->getPublisher();
+    $icon_uri = celerity_get_resource_uri('rsrc/favicons/favicon-16x16.png');
+
+    $provider->newJIRAFuture(
+      $account,
+      'rest/api/2/issue/'.$jira_key.'/remotelink',
+      'POST',
+
+      // format documented at http://bit.ly/1K5T0Li
+      array(
+        'globalId' => $object->getPHID(),
+        'application' => array(
+          'type' => 'com.phacility.phabricator',
+          'name' => 'Phabricator',
+        ),
+        'relationship' => 'implemented in',
+        'object' => array(
+          'url'     => $publisher->getObjectURI($object),
+          'title'   => $publisher->getObjectTitle($object),
+          'icon'    => array(
+            'url16x16'  => $icon_uri,
+            'title'     => 'Phabricator',
+          ),
+          'status' => array(
+            'resolved' => $publisher->isObjectClosed($object),
+          ),
+        ),
+      ))->resolveJSON();
+  }
 }