Index: conf/default.conf.php
===================================================================
--- conf/default.conf.php
+++ conf/default.conf.php
@@ -10,6 +10,9 @@
   // Example: "http://phabricator.example.com/"
   'phabricator.base-uri'        => null,
 
+  // The name of this phabricator installation
+  'phabricator.application-title' => "Phabricator",
+
   // If you have multiple environments, provide the production environment URI
   // here so that emails, etc., generated in development/sandbox environments
   // contain the right links.
Index: src/applications/config/option/PhabricatorCoreConfigOptions.php
===================================================================
--- src/applications/config/option/PhabricatorCoreConfigOptions.php
+++ src/applications/config/option/PhabricatorCoreConfigOptions.php
@@ -35,6 +35,13 @@
             "domains, and allows daemons to send emails with links that have ".
             "the correct domain."))
         ->addExample('http://phabricator.example.com/', pht('Valid Setting')),
+      $this->newOption('phabricator.application-title', 'string', "Phabricator")
+        ->setSummary(pht("The name of this phabricator instance."))
+        ->setDescription(
+          pht(
+            "The name of this phabricator instance. It will be displayed on".
+            " the home page."))
+        ->addExample('Your Company\'s Phabricator', pht('Valid Setting')),
       $this->newOption('phabricator.production-uri', 'string', null)
         ->setSummary(
           pht("Primary install URI, for multi-environment installs."))
Index: src/applications/directory/controller/PhabricatorDirectoryMainController.php
===================================================================
--- src/applications/directory/controller/PhabricatorDirectoryMainController.php
+++ src/applications/directory/controller/PhabricatorDirectoryMainController.php
@@ -74,10 +74,12 @@
     $nav->appendChild($content);
     $nav->appendChild(new PhabricatorGlobalUploadTargetView());
 
+    $title = PhabricatorEnv::getEnvConfig('phabricator.application-title');
+
     return $this->buildApplicationPage(
       $nav,
       array(
-        'title' => 'Phabricator',
+        'title' => $title,
         'device' => true,
       ));
   }