Index: src/applications/meta/view/PhabricatorApplicationLaunchView.php
===================================================================
--- src/applications/meta/view/PhabricatorApplicationLaunchView.php
+++ src/applications/meta/view/PhabricatorApplicationLaunchView.php
@@ -31,12 +31,19 @@
     $icon = null;
     $create_button = null;
     if ($application) {
+      $name = $application->getName ();
+      $short_description = $application->getShortDescription();
+
+      if (PhabricatorEnv::getEnvConfig('phabricator.serious-business')) {
+        $name = $short_description;
+        $short_description = "";
+      }
       $content[] = phutil_tag(
         'span',
         array(
           'class' => 'phabricator-application-launch-name',
         ),
-        $application->getName());
+        $name);
 
       if ($application->isBeta()) {
         $content[] = phutil_tag(
@@ -53,7 +60,7 @@
           array(
             'class' => 'phabricator-application-launch-description',
           ),
-          $application->getShortDescription());
+          $short_description);
       }
 
       $counts = array();