diff --git a/src/applications/diffusion/engine/DiffusionCommitHookEngine.php b/src/applications/diffusion/engine/DiffusionCommitHookEngine.php
--- a/src/applications/diffusion/engine/DiffusionCommitHookEngine.php
+++ b/src/applications/diffusion/engine/DiffusionCommitHookEngine.php
@@ -459,10 +459,7 @@
         $ref_type = PhabricatorRepositoryPushLog::REFTYPE_TAG;
         $ref_raw = substr($ref_raw, strlen('refs/tags/'));
       } else {
-        throw new Exception(
-          pht(
-            "Unable to identify the reftype of '%s'. Rejecting push.",
-            $ref_raw));
+        $ref_type = PhabricatorRepositoryPushLog::REFTYPE_REF;
       }
 
       $ref_update = $this->newPushLog()
diff --git a/src/applications/diffusion/herald/DiffusionPreCommitRefTypeHeraldField.php b/src/applications/diffusion/herald/DiffusionPreCommitRefTypeHeraldField.php
--- a/src/applications/diffusion/herald/DiffusionPreCommitRefTypeHeraldField.php
+++ b/src/applications/diffusion/herald/DiffusionPreCommitRefTypeHeraldField.php
@@ -24,6 +24,7 @@
     $types = array(
       PhabricatorRepositoryPushLog::REFTYPE_BRANCH => pht('branch (git/hg)'),
       PhabricatorRepositoryPushLog::REFTYPE_TAG => pht('tag (git)'),
+      PhabricatorRepositoryPushLog::REFTYPE_REF => pht('ref (git)'),
       PhabricatorRepositoryPushLog::REFTYPE_BOOKMARK => pht('bookmark (hg)'),
     );
 
diff --git a/src/applications/repository/storage/PhabricatorRepositoryPushLog.php b/src/applications/repository/storage/PhabricatorRepositoryPushLog.php
--- a/src/applications/repository/storage/PhabricatorRepositoryPushLog.php
+++ b/src/applications/repository/storage/PhabricatorRepositoryPushLog.php
@@ -17,6 +17,7 @@
   const REFTYPE_TAG = 'tag';
   const REFTYPE_BOOKMARK = 'bookmark';
   const REFTYPE_COMMIT = 'commit';
+  const REFTYPE_REF = 'ref';
 
   const CHANGEFLAG_ADD = 1;
   const CHANGEFLAG_DELETE = 2;
diff --git a/src/applications/repository/worker/PhabricatorRepositoryPushMailWorker.php b/src/applications/repository/worker/PhabricatorRepositoryPushMailWorker.php
--- a/src/applications/repository/worker/PhabricatorRepositoryPushMailWorker.php
+++ b/src/applications/repository/worker/PhabricatorRepositoryPushMailWorker.php
@@ -149,6 +149,10 @@
           $type_name = pht('bookmark');
           $type_prefix = pht('bookmark:');
           break;
+        case PhabricatorRepositoryPushLog::REFTYPE_REF:
+          $type_name = pht('ref');
+          $type_prefix = pht('ref:');
+          break;
         case PhabricatorRepositoryPushLog::REFTYPE_COMMIT:
         default:
           break;