diff --git a/src/applications/maniphest/editor/ManiphestTransactionEditor.php b/src/applications/maniphest/editor/ManiphestTransactionEditor.php
--- a/src/applications/maniphest/editor/ManiphestTransactionEditor.php
+++ b/src/applications/maniphest/editor/ManiphestTransactionEditor.php
@@ -243,8 +243,7 @@
       foreach ($projects as $project) {
         $body->addLinkSection(
           pht('WORKBOARD'),
-          PhabricatorEnv::getProductionURI(
-            '/project/board/'.$project->getID().'/'));
+          PhabricatorEnv::getProductionURI($project->getWorkboardURI()));
       }
     }
 
diff --git a/src/applications/project/controller/PhabricatorProjectBoardBackgroundController.php b/src/applications/project/controller/PhabricatorProjectBoardBackgroundController.php
--- a/src/applications/project/controller/PhabricatorProjectBoardBackgroundController.php
+++ b/src/applications/project/controller/PhabricatorProjectBoardBackgroundController.php
@@ -55,7 +55,7 @@
     $nav = $this->getProfileMenu();
 
     $crumbs = id($this->buildApplicationCrumbs())
-      ->addTextCrumb(pht('Workboard'), "/project/board/{$board_id}/")
+      ->addTextCrumb(pht('Workboard'), $board->getWorkboardURI())
       ->addTextCrumb(pht('Manage'), $manage_uri)
       ->addTextCrumb(pht('Background Color'));
 
diff --git a/src/applications/project/controller/PhabricatorProjectBoardManageController.php b/src/applications/project/controller/PhabricatorProjectBoardManageController.php
--- a/src/applications/project/controller/PhabricatorProjectBoardManageController.php
+++ b/src/applications/project/controller/PhabricatorProjectBoardManageController.php
@@ -34,7 +34,7 @@
     $curtain = $this->buildCurtainView($board);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addTextCrumb(pht('Workboard'), "/project/board/{$board_id}/");
+    $crumbs->addTextCrumb(pht('Workboard'), $board->getWorkboardURI());
     $crumbs->addTextCrumb(pht('Manage'));
     $crumbs->setBorder(true);
 
diff --git a/src/applications/project/controller/PhabricatorProjectBoardViewController.php b/src/applications/project/controller/PhabricatorProjectBoardViewController.php
--- a/src/applications/project/controller/PhabricatorProjectBoardViewController.php
+++ b/src/applications/project/controller/PhabricatorProjectBoardViewController.php
@@ -726,7 +726,7 @@
       ->setType(PHUIListItemView::TYPE_DIVIDER);
     $fullscreen = $this->buildFullscreenMenu();
 
-    $crumbs = $this->buildApplicationCrumbs();
+    $crumbs = $this->newWorkboardCrumbs();
     $crumbs->addTextCrumb(pht('Workboard'));
     $crumbs->setBorder(true);
 
diff --git a/src/applications/project/controller/PhabricatorProjectColumnDetailController.php b/src/applications/project/controller/PhabricatorProjectColumnDetailController.php
--- a/src/applications/project/controller/PhabricatorProjectColumnDetailController.php
+++ b/src/applications/project/controller/PhabricatorProjectColumnDetailController.php
@@ -47,7 +47,7 @@
     $properties = $this->buildPropertyView($column);
 
     $crumbs = $this->buildApplicationCrumbs();
-    $crumbs->addTextCrumb(pht('Workboard'), "/project/board/{$project_id}/");
+    $crumbs->addTextCrumb(pht('Workboard'), $project->getWorkboardURI());
     $crumbs->addTextCrumb(pht('Column: %s', $title));
     $crumbs->setBorder(true);
 
diff --git a/src/applications/project/controller/PhabricatorProjectColumnEditController.php b/src/applications/project/controller/PhabricatorProjectColumnEditController.php
--- a/src/applications/project/controller/PhabricatorProjectColumnEditController.php
+++ b/src/applications/project/controller/PhabricatorProjectColumnEditController.php
@@ -50,8 +50,7 @@
     $v_name = $column->getName();
 
     $validation_exception = null;
-    $base_uri = '/board/'.$project_id.'/';
-    $view_uri = $this->getApplicationURI($base_uri);
+    $view_uri = $project->getWorkboardURI();
 
     if ($request->isFormPost()) {
       $v_name = $request->getStr('name');
diff --git a/src/applications/project/controller/PhabricatorProjectColumnHideController.php b/src/applications/project/controller/PhabricatorProjectColumnHideController.php
--- a/src/applications/project/controller/PhabricatorProjectColumnHideController.php
+++ b/src/applications/project/controller/PhabricatorProjectColumnHideController.php
@@ -38,7 +38,7 @@
 
     $column_phid = $column->getPHID();
 
-    $view_uri = $this->getApplicationURI('/board/'.$project_id.'/');
+    $view_uri = $project->getWorkboardURI();
     $view_uri = new PhutilURI($view_uri);
     foreach ($request->getPassthroughRequestData() as $key => $value) {
       $view_uri->replaceQueryParam($key, $value);
diff --git a/src/applications/project/controller/PhabricatorProjectColumnRemoveTriggerController.php b/src/applications/project/controller/PhabricatorProjectColumnRemoveTriggerController.php
--- a/src/applications/project/controller/PhabricatorProjectColumnRemoveTriggerController.php
+++ b/src/applications/project/controller/PhabricatorProjectColumnRemoveTriggerController.php
@@ -20,7 +20,7 @@
       return new Aphront404Response();
     }
 
-    $done_uri = $column->getBoardURI();
+    $done_uri = $column->getWorkboardURI();
 
     if (!$column->getTriggerPHID()) {
       return $this->newDialog()
diff --git a/src/applications/project/controller/PhabricatorProjectController.php b/src/applications/project/controller/PhabricatorProjectController.php
--- a/src/applications/project/controller/PhabricatorProjectController.php
+++ b/src/applications/project/controller/PhabricatorProjectController.php
@@ -109,6 +109,14 @@
   }
 
   protected function buildApplicationCrumbs() {
+    return $this->newApplicationCrumbs('profile');
+  }
+
+  protected function newWorkboardCrumbs() {
+    return $this->newApplicationCrumbs('workboard');
+  }
+
+  private function newApplicationCrumbs($mode) {
     $crumbs = parent::buildApplicationCrumbs();
 
     $project = $this->getProject();
@@ -117,10 +125,24 @@
       $ancestors = array_reverse($ancestors);
       $ancestors[] = $project;
       foreach ($ancestors as $ancestor) {
-        $crumbs->addTextCrumb(
-          $ancestor->getName(),
-          $ancestor->getProfileURI()
-        );
+        if ($ancestor->getPHID() === $project->getPHID()) {
+          // Link the current project's crumb to its profile no matter what,
+          // since we're already on the right context page for it and linking
+          // to the current page isn't helpful.
+          $crumb_uri = $ancestor->getProfileURI();
+        } else {
+          switch ($mode) {
+            case 'workboard':
+              $crumb_uri = $ancestor->getWorkboardURI();
+              break;
+            case 'profile':
+            default:
+              $crumb_uri = $ancestor->getProfileURI();
+              break;
+          }
+        }
+
+        $crumbs->addTextCrumb($ancestor->getName(), $crumb_uri);
       }
     }
 
diff --git a/src/applications/project/controller/trigger/PhabricatorProjectTriggerEditController.php b/src/applications/project/controller/trigger/PhabricatorProjectTriggerEditController.php
--- a/src/applications/project/controller/trigger/PhabricatorProjectTriggerEditController.php
+++ b/src/applications/project/controller/trigger/PhabricatorProjectTriggerEditController.php
@@ -39,7 +39,7 @@
       if (!$column) {
         return new Aphront404Response();
       }
-      $board_uri = $column->getBoardURI();
+      $board_uri = $column->getWorkboardURI();
     } else {
       $column = null;
       $board_uri = null;
@@ -122,7 +122,7 @@
 
           $column_editor->applyTransactions($column, $column_xactions);
 
-          $next_uri = $column->getBoardURI();
+          $next_uri = $column->getWorkboardURI();
         }
 
         return id(new AphrontRedirectResponse())->setURI($next_uri);
diff --git a/src/applications/project/controller/trigger/PhabricatorProjectTriggerViewController.php b/src/applications/project/controller/trigger/PhabricatorProjectTriggerViewController.php
--- a/src/applications/project/controller/trigger/PhabricatorProjectTriggerViewController.php
+++ b/src/applications/project/controller/trigger/PhabricatorProjectTriggerViewController.php
@@ -111,7 +111,7 @@
         $column_name = phutil_tag(
           'a',
           array(
-            'href' => $column->getBoardURI(),
+            'href' => $column->getWorkboardURI(),
           ),
           $column->getDisplayName());
       } else {
diff --git a/src/applications/project/engineextension/PhabricatorProjectsCurtainExtension.php b/src/applications/project/engineextension/PhabricatorProjectsCurtainExtension.php
--- a/src/applications/project/engineextension/PhabricatorProjectsCurtainExtension.php
+++ b/src/applications/project/engineextension/PhabricatorProjectsCurtainExtension.php
@@ -55,7 +55,7 @@
           $column_link = phutil_tag(
             'a',
             array(
-              'href' => "/project/board/{$project_id}/",
+              'href' => $column->getWorkboardURI(),
               'class' => 'maniphest-board-link',
             ),
             $column_name);
diff --git a/src/applications/project/events/PhabricatorProjectUIEventListener.php b/src/applications/project/events/PhabricatorProjectUIEventListener.php
--- a/src/applications/project/events/PhabricatorProjectUIEventListener.php
+++ b/src/applications/project/events/PhabricatorProjectUIEventListener.php
@@ -81,7 +81,7 @@
           $column_link = phutil_tag(
             'a',
             array(
-              'href' => "/project/board/{$project_id}/",
+              'href' => $column->getWorkboardURI(),
               'class' => 'maniphest-board-link',
             ),
             $column_name);
diff --git a/src/applications/project/menuitem/PhabricatorProjectWorkboardProfileMenuItem.php b/src/applications/project/menuitem/PhabricatorProjectWorkboardProfileMenuItem.php
--- a/src/applications/project/menuitem/PhabricatorProjectWorkboardProfileMenuItem.php
+++ b/src/applications/project/menuitem/PhabricatorProjectWorkboardProfileMenuItem.php
@@ -57,7 +57,7 @@
     $project = $config->getProfileObject();
 
     $id = $project->getID();
-    $href = "/project/board/{$id}/";
+    $href = $project->getWorkboardURI();
     $name = $this->getDisplayName($config);
 
     $item = $this->newItem()
diff --git a/src/applications/project/phid/PhabricatorProjectColumnPHIDType.php b/src/applications/project/phid/PhabricatorProjectColumnPHIDType.php
--- a/src/applications/project/phid/PhabricatorProjectColumnPHIDType.php
+++ b/src/applications/project/phid/PhabricatorProjectColumnPHIDType.php
@@ -37,7 +37,7 @@
       $column = $objects[$phid];
 
       $handle->setName($column->getDisplayName());
-      $handle->setURI('/project/board/'.$column->getProject()->getID().'/');
+      $handle->setURI($column->getWorkboardURI());
 
       if ($column->isHidden()) {
         $handle->setStatus(PhabricatorObjectHandle::STATUS_CLOSED);
diff --git a/src/applications/project/storage/PhabricatorProject.php b/src/applications/project/storage/PhabricatorProject.php
--- a/src/applications/project/storage/PhabricatorProject.php
+++ b/src/applications/project/storage/PhabricatorProject.php
@@ -392,6 +392,10 @@
     return "/project/profile/{$id}/";
   }
 
+  public function getWorkboardURI() {
+    return urisprintf('/project/board/%d/', $this->getID());
+  }
+
   public function save() {
     if (!$this->getMailKey()) {
       $this->setMailKey(Filesystem::readRandomCharacters(20));
diff --git a/src/applications/project/storage/PhabricatorProjectColumn.php b/src/applications/project/storage/PhabricatorProjectColumn.php
--- a/src/applications/project/storage/PhabricatorProjectColumn.php
+++ b/src/applications/project/storage/PhabricatorProjectColumn.php
@@ -212,10 +212,8 @@
     return true;
   }
 
-  public function getBoardURI() {
-    return urisprintf(
-      '/project/board/%d/',
-      $this->getProject()->getID());
+  public function getWorkboardURI() {
+    return $this->getProject()->getWorkboardURI();
   }
 
   public function getDropEffects() {