diff --git a/bin/herald b/bin/herald
new file mode 120000
--- /dev/null
+++ b/bin/herald
@@ -0,0 +1 @@
+../scripts/setup/manage_herald.php
\ No newline at end of file
diff --git a/scripts/setup/manage_herald.php b/scripts/setup/manage_herald.php
new file mode 100755
--- /dev/null
+++ b/scripts/setup/manage_herald.php
@@ -0,0 +1,21 @@
+#!/usr/bin/env php
+<?php
+
+$root = dirname(dirname(dirname(__FILE__)));
+require_once $root.'/scripts/init/init-script.php';
+
+$args = new PhutilArgumentParser($argv);
+$args->setTagline(pht('manage Herald'));
+$args->setSynopsis(<<<EOSYNOPSIS
+**herald** __command__ [__options__]
+  Manage and debug Herald.
+
+EOSYNOPSIS
+  );
+$args->parseStandardArguments();
+
+$workflows = id(new PhutilClassMapQuery())
+  ->setAncestorClass('HeraldManagementWorkflow')
+  ->execute();
+$workflows[] = new PhutilHelpArgumentWorkflow();
+$args->parseWorkflows($workflows);
diff --git a/src/__phutil_library_map__.php b/src/__phutil_library_map__.php
--- a/src/__phutil_library_map__.php
+++ b/src/__phutil_library_map__.php
@@ -1488,6 +1488,7 @@
     'HeraldInvalidConditionException' => 'applications/herald/engine/exception/HeraldInvalidConditionException.php',
     'HeraldMailableState' => 'applications/herald/state/HeraldMailableState.php',
     'HeraldManageGlobalRulesCapability' => 'applications/herald/capability/HeraldManageGlobalRulesCapability.php',
+    'HeraldManagementWorkflow' => 'applications/herald/management/HeraldManagementWorkflow.php',
     'HeraldManiphestTaskAdapter' => 'applications/maniphest/herald/HeraldManiphestTaskAdapter.php',
     'HeraldNewController' => 'applications/herald/controller/HeraldNewController.php',
     'HeraldNewObjectField' => 'applications/herald/field/HeraldNewObjectField.php',
@@ -1537,6 +1538,7 @@
     'HeraldSupportActionGroup' => 'applications/herald/action/HeraldSupportActionGroup.php',
     'HeraldSupportFieldGroup' => 'applications/herald/field/HeraldSupportFieldGroup.php',
     'HeraldTestConsoleController' => 'applications/herald/controller/HeraldTestConsoleController.php',
+    'HeraldTestManagementWorkflow' => 'applications/herald/management/HeraldTestManagementWorkflow.php',
     'HeraldTextFieldValue' => 'applications/herald/value/HeraldTextFieldValue.php',
     'HeraldTokenizerFieldValue' => 'applications/herald/value/HeraldTokenizerFieldValue.php',
     'HeraldTransactionQuery' => 'applications/herald/query/HeraldTransactionQuery.php',
@@ -6975,6 +6977,7 @@
     'HeraldInvalidConditionException' => 'Exception',
     'HeraldMailableState' => 'HeraldState',
     'HeraldManageGlobalRulesCapability' => 'PhabricatorPolicyCapability',
+    'HeraldManagementWorkflow' => 'PhabricatorManagementWorkflow',
     'HeraldManiphestTaskAdapter' => 'HeraldAdapter',
     'HeraldNewController' => 'HeraldController',
     'HeraldNewObjectField' => 'HeraldField',
@@ -7031,6 +7034,7 @@
     'HeraldSupportActionGroup' => 'HeraldActionGroup',
     'HeraldSupportFieldGroup' => 'HeraldFieldGroup',
     'HeraldTestConsoleController' => 'HeraldController',
+    'HeraldTestManagementWorkflow' => 'HeraldManagementWorkflow',
     'HeraldTextFieldValue' => 'HeraldFieldValue',
     'HeraldTokenizerFieldValue' => 'HeraldFieldValue',
     'HeraldTransactionQuery' => 'PhabricatorApplicationTransactionQuery',
diff --git a/src/applications/herald/management/HeraldManagementWorkflow.php b/src/applications/herald/management/HeraldManagementWorkflow.php
new file mode 100644
--- /dev/null
+++ b/src/applications/herald/management/HeraldManagementWorkflow.php
@@ -0,0 +1,4 @@
+<?php
+
+abstract class HeraldManagementWorkflow
+  extends PhabricatorManagementWorkflow {}
diff --git a/src/applications/herald/management/HeraldTestManagementWorkflow.php b/src/applications/herald/management/HeraldTestManagementWorkflow.php
new file mode 100644
--- /dev/null
+++ b/src/applications/herald/management/HeraldTestManagementWorkflow.php
@@ -0,0 +1,139 @@
+<?php
+
+final class HeraldTestManagementWorkflow
+  extends HeraldManagementWorkflow {
+
+  protected function didConstruct() {
+    $this
+      ->setName('test')
+      ->setExamples('**test** --object __object__ --type __type__')
+      ->setSynopsis(
+        pht(
+          'Test content rules for an object. Executes a dry run, like the '.
+          'web UI test console.'))
+      ->setArguments(
+        array(
+          array(
+            'name' => 'object',
+            'param' => 'object',
+            'help' => pht('Run rules on this object.'),
+          ),
+          array(
+            'name' => 'type',
+            'param' => 'type',
+            'help' => pht('Run rules for this content type.'),
+          ),
+        ));
+  }
+
+  public function execute(PhutilArgumentParser $args) {
+    $viewer = $this->getViewer();
+
+    $object_name = $args->getArg('object');
+    if (!strlen($object_name)) {
+      throw new PhutilArgumentUsageException(
+        pht('Specify an object to test rules for with "--object".'));
+    }
+
+    $objects = id(new PhabricatorObjectQuery())
+      ->setViewer($viewer)
+      ->withNames(array($object_name))
+      ->execute();
+    if (!$objects) {
+      throw new PhutilArgumentUsageException(
+        pht(
+          'Unable to load specified object ("%s").',
+          $object_name));
+    }
+    $object = head($objects);
+
+    $adapters = HeraldAdapter::getAllAdapters();
+
+    $can_select = array();
+    $display_adapters = array();
+    foreach ($adapters as $key => $adapter) {
+      if (!$adapter->isTestAdapterForObject($object)) {
+        continue;
+      }
+
+      if (!$adapter->isAvailableToUser($viewer)) {
+        continue;
+      }
+
+      $display_adapters[$key] = $adapter;
+
+      if ($adapter->canCreateTestAdapterForObject($object)) {
+        $can_select[$key] = $adapter;
+      }
+    }
+
+
+    $content_type = $args->getArg('type');
+    if (!strlen($content_type)) {
+      throw new PhutilArgumentUsageException(
+        pht(
+          'Specify a content type to run rules for. For this object, valid '.
+          'content types are: %s.',
+          implode(', ', array_keys($can_select))));
+    }
+
+    if (!isset($can_select[$content_type])) {
+      if (!isset($display_adapters[$content_type])) {
+        throw new PhutilArgumentUsageException(
+          pht(
+            'Specify a content type to run rules for. The specified content '.
+            'type ("%s") is not valid. For this object, valid content types '.
+            'are: %s.',
+            $content_type,
+            implode(', ', array_keys($can_select))));
+      } else {
+        throw new PhutilArgumentUsageException(
+          pht(
+            'The specified content type ("%s") does not support dry runs. '.
+            'Choose a testable content type. For this object, valid content '.
+            'types are: %s.',
+            $content_type,
+            implode(', ', array_keys($can_select))));
+      }
+    }
+
+    $adapter = $can_select[$content_type]->newTestAdapter(
+      $viewer,
+      $object);
+
+    $content_source = $this->newContentSource();
+
+    $adapter
+      ->setContentSource($content_source)
+      ->setIsNewObject(false)
+      ->setViewer($viewer);
+
+    $rules = id(new HeraldRuleQuery())
+      ->setViewer($viewer)
+      ->withContentTypes(array($adapter->getAdapterContentType()))
+      ->withDisabled(false)
+      ->needConditionsAndActions(true)
+      ->needAppliedToPHIDs(array($object->getPHID()))
+      ->needValidateAuthors(true)
+      ->execute();
+
+    $engine = id(new HeraldEngine())
+      ->setDryRun(true);
+
+    $effects = $engine->applyRules($rules, $adapter);
+    $engine->applyEffects($effects, $adapter, $rules);
+
+    $xscript = $engine->getTranscript();
+
+    $uri = '/herald/transcript/'.$xscript->getID().'/';
+    $uri = PhabricatorEnv::getProductionURI($uri);
+
+    echo tsprintf(
+      "%s\n\n    __%s__\n\n",
+      pht('Test run complete. Transcript:'),
+      $uri);
+
+    return 0;
+  }
+
+}
diff --git a/src/applications/herald/query/HeraldTranscriptQuery.php b/src/applications/herald/query/HeraldTranscriptQuery.php
--- a/src/applications/herald/query/HeraldTranscriptQuery.php
+++ b/src/applications/herald/query/HeraldTranscriptQuery.php
@@ -30,36 +30,35 @@
 
   protected function loadPage() {
     $transcript = new HeraldTranscript();
-    $conn_r = $transcript->establishConnection('r');
+    $conn = $transcript->establishConnection('r');
 
     // NOTE: Transcripts include a potentially enormous amount of serialized
     // data, so we're loading only some of the fields here if the caller asked
     // for partial records.
 
     if ($this->needPartialRecords) {
-      $fields = implode(
-        ', ',
-        array(
-          'id',
-          'phid',
-          'objectPHID',
-          'time',
-          'duration',
-          'dryRun',
-          'host',
-        ));
+      $fields = array(
+        'id',
+        'phid',
+        'objectPHID',
+        'time',
+        'duration',
+        'dryRun',
+        'host',
+      );
+      $fields = qsprintf($conn, '%LC', $fields);
     } else {
-      $fields = '*';
+      $fields = qsprintf($conn, '*');
     }
 
     $rows = queryfx_all(
-      $conn_r,
+      $conn,
       'SELECT %Q FROM %T t %Q %Q %Q',
       $fields,
       $transcript->getTableName(),
-      $this->buildWhereClause($conn_r),
-      $this->buildOrderClause($conn_r),
-      $this->buildLimitClause($conn_r));
+      $this->buildWhereClause($conn),
+      $this->buildOrderClause($conn),
+      $this->buildLimitClause($conn));
 
     $transcripts = $transcript->loadAllFromArray($rows);