diff --git a/src/applications/herald/editor/HeraldRuleEditor.php b/src/applications/herald/editor/HeraldRuleEditor.php
--- a/src/applications/herald/editor/HeraldRuleEditor.php
+++ b/src/applications/herald/editor/HeraldRuleEditor.php
@@ -137,4 +137,18 @@
     return pht('[Herald]');
   }
 
+
+  protected function buildMailBody(
+    PhabricatorLiskDAO $object,
+    array $xactions) {
+
+    $body = parent::buildMailBody($object, $xactions);
+
+    $body->addLinkSection(
+      pht('RULE DETAIL'),
+      PhabricatorEnv::getProductionURI($object->getURI()));
+
+    return $body;
+  }
+
 }
diff --git a/src/applications/herald/storage/HeraldRule.php b/src/applications/herald/storage/HeraldRule.php
--- a/src/applications/herald/storage/HeraldRule.php
+++ b/src/applications/herald/storage/HeraldRule.php
@@ -254,6 +254,10 @@
     return 'H'.$this->getID();
   }
 
+  public function getURI() {
+    return '/'.$this->getMonogram();
+  }
+
 
 /* -(  Repetition Policies  )------------------------------------------------ */