diff --git a/resources/celerity/map.php b/resources/celerity/map.php
--- a/resources/celerity/map.php
+++ b/resources/celerity/map.php
@@ -10,7 +10,7 @@
     'conpherence.pkg.css' => 'e68cf1fa',
     'conpherence.pkg.js' => '15191c65',
     'core.pkg.css' => 'c218ed53',
-    'core.pkg.js' => '8b7400e7',
+    'core.pkg.js' => '0fabde4f',
     'darkconsole.pkg.js' => '1f9a31bc',
     'differential.pkg.css' => '113e692c',
     'differential.pkg.js' => 'f6d809c0',
@@ -391,7 +391,7 @@
     'rsrc/js/application/diffusion/behavior-load-blame.js' => '42126667',
     'rsrc/js/application/diffusion/behavior-locate-file.js' => '6d3e1947',
     'rsrc/js/application/diffusion/behavior-pull-lastmodified.js' => 'f01586dc',
-    'rsrc/js/application/doorkeeper/behavior-doorkeeper-tag.js' => 'e5822781',
+    'rsrc/js/application/doorkeeper/behavior-doorkeeper-tag.js' => '1db13e70',
     'rsrc/js/application/drydock/drydock-live-operation-status.js' => '901935ef',
     'rsrc/js/application/files/behavior-icon-composer.js' => '8499b6ab',
     'rsrc/js/application/files/behavior-launch-icon-composer.js' => '48086888',
@@ -608,7 +608,7 @@
     'javelin-behavior-diffusion-jump-to' => '73d09eef',
     'javelin-behavior-diffusion-locate-file' => '6d3e1947',
     'javelin-behavior-diffusion-pull-lastmodified' => 'f01586dc',
-    'javelin-behavior-doorkeeper-tag' => 'e5822781',
+    'javelin-behavior-doorkeeper-tag' => '1db13e70',
     'javelin-behavior-drydock-live-operation-status' => '901935ef',
     'javelin-behavior-durable-column' => '2ae077e1',
     'javelin-behavior-editengine-reorder-configs' => 'd7a74243',
@@ -1024,6 +1024,13 @@
       'javelin-request',
       'javelin-uri',
     ),
+    '1db13e70' => array(
+      'javelin-behavior',
+      'javelin-dom',
+      'javelin-json',
+      'javelin-workflow',
+      'javelin-magical-init',
+    ),
     '1f6794f6' => array(
       'javelin-behavior',
       'javelin-stratcom',
@@ -2087,13 +2094,6 @@
       'javelin-behavior',
       'javelin-dom',
     ),
-    'e5822781' => array(
-      'javelin-behavior',
-      'javelin-dom',
-      'javelin-json',
-      'javelin-workflow',
-      'javelin-magical-init',
-    ),
     'e74b7517' => array(
       'javelin-install',
       'phuix-button-view',
diff --git a/src/applications/doorkeeper/bridge/DoorkeeperBridgeJIRA.php b/src/applications/doorkeeper/bridge/DoorkeeperBridgeJIRA.php
--- a/src/applications/doorkeeper/bridge/DoorkeeperBridgeJIRA.php
+++ b/src/applications/doorkeeper/bridge/DoorkeeperBridgeJIRA.php
@@ -97,6 +97,7 @@
 
       $ref->setAttribute('title', idx($fields, 'summary'));
       $ref->setAttribute('description', idx($result, 'description'));
+      $ref->setAttribute('shortname', $result['key']);
 
       $obj = $ref->getExternalObject();
       if ($obj->getID()) {
diff --git a/src/applications/doorkeeper/controller/DoorkeeperTagsController.php b/src/applications/doorkeeper/controller/DoorkeeperTagsController.php
--- a/src/applications/doorkeeper/controller/DoorkeeperTagsController.php
+++ b/src/applications/doorkeeper/controller/DoorkeeperTagsController.php
@@ -13,17 +13,13 @@
     }
 
     $refs = array();
-    $id_map = array();
-    foreach ($tags as $tag_spec) {
+    foreach ($tags as $key => $tag_spec) {
       $tag = $tag_spec['ref'];
       $ref = id(new DoorkeeperObjectRef())
         ->setApplicationType($tag[0])
         ->setApplicationDomain($tag[1])
         ->setObjectType($tag[2])
         ->setObjectID($tag[3]);
-
-      $key = $ref->getObjectKey();
-      $id_map[$key] = $tag_spec['id'];
       $refs[$key] = $ref;
     }
 
@@ -43,19 +39,30 @@
         continue;
       }
 
-      $id = $id_map[$key];
+      $tag_spec = $tags[$key];
+
+      $id = $tag_spec['id'];
+      $view = idx($tag_spec, 'view');
+
+      $is_short = ($view == 'short');
+
+      if ($is_short) {
+        $name = $ref->getShortName();
+      } else {
+        $name = $ref->getFullName();
+      }
 
       $tag = id(new PHUITagView())
         ->setID($id)
-        ->setName($ref->getFullName())
+        ->setName($name)
         ->setHref($uri)
         ->setType(PHUITagView::TYPE_OBJECT)
         ->setExternal(true)
         ->render();
 
       $results[] = array(
-        'id'      => $id,
-        'markup'  => $tag,
+        'id' => $id,
+        'markup' => $tag,
       );
     }
 
diff --git a/src/applications/doorkeeper/engine/DoorkeeperObjectRef.php b/src/applications/doorkeeper/engine/DoorkeeperObjectRef.php
--- a/src/applications/doorkeeper/engine/DoorkeeperObjectRef.php
+++ b/src/applications/doorkeeper/engine/DoorkeeperObjectRef.php
@@ -107,6 +107,13 @@
       pht('External Object'));
   }
 
+  public function getShortName() {
+    return coalesce(
+      $this->getAttribute('shortname'),
+      $this->getAttribute('name'),
+      pht('External Object'));
+  }
+
   public function getObjectKey() {
     if (!$this->objectKey) {
       $this->objectKey = PhabricatorHash::digestForIndex(
diff --git a/src/applications/doorkeeper/remarkup/DoorkeeperRemarkupRule.php b/src/applications/doorkeeper/remarkup/DoorkeeperRemarkupRule.php
--- a/src/applications/doorkeeper/remarkup/DoorkeeperRemarkupRule.php
+++ b/src/applications/doorkeeper/remarkup/DoorkeeperRemarkupRule.php
@@ -4,11 +4,41 @@
 
   const KEY_TAGS = 'doorkeeper.tags';
 
+  const VIEW_FULL = 'full';
+  const VIEW_SHORT = 'short';
+
   public function getPriority() {
     return 350.0;
   }
 
   protected function addDoorkeeperTag(array $spec) {
+    PhutilTypeSpec::checkMap(
+      $spec,
+      array(
+        'href' => 'string',
+        'tag' => 'map<string, wild>',
+
+        'name' => 'optional string',
+        'view' => 'optional string',
+      ));
+
+    $spec = $spec + array(
+      'view' => self::VIEW_FULL,
+    );
+
+    $views = array(
+      self::VIEW_FULL,
+      self::VIEW_SHORT,
+    );
+    $views = array_fuse($views);
+    if (!isset($views[$spec['view']])) {
+      throw new Exception(
+        pht(
+          'Unsupported Doorkeeper tag view mode "%s". Supported modes are: %s.',
+          $spec['view'],
+          implode(', ', $views)));
+    }
+
     $key = self::KEY_TAGS;
     $engine = $this->getEngine();
     $token = $engine->storeText(get_class($this));
@@ -36,19 +66,26 @@
 
     $refs = array();
     foreach ($tags as $spec) {
-      $tag_id = celerity_generate_unique_node_id();
+      $href = $spec['href'];
+      $name = idx($spec, 'name', $href);
 
-      $refs[] = array(
-        'id' => $tag_id,
-      ) + $spec['tag'];
+      $this->assertFlatText($href);
+      $this->assertFlatText($name);
 
       if ($this->getEngine()->isTextMode()) {
-        $view = $spec['href'];
+        $view = "{$name} <{$href}>";
       } else {
+        $tag_id = celerity_generate_unique_node_id();
+
+        $refs[] = array(
+          'id' => $tag_id,
+          'view' => $spec['view'],
+        ) + $spec['tag'];
+
         $view = id(new PHUITagView())
           ->setID($tag_id)
-          ->setName($this->assertFlatText($spec['href']))
-          ->setHref($this->assertFlatText($spec['href']))
+          ->setName($name)
+          ->setHref($href)
           ->setType(PHUITagView::TYPE_OBJECT)
           ->setExternal(true);
       }
@@ -56,7 +93,9 @@
       $engine->overwriteStoredText($spec['token'], $view);
     }
 
-    Javelin::initBehavior('doorkeeper-tag', array('tags' => $refs));
+    if ($refs) {
+      Javelin::initBehavior('doorkeeper-tag', array('tags' => $refs));
+    }
 
     $engine->setTextMetadata($key, array());
   }
diff --git a/webroot/rsrc/js/application/doorkeeper/behavior-doorkeeper-tag.js b/webroot/rsrc/js/application/doorkeeper/behavior-doorkeeper-tag.js
--- a/webroot/rsrc/js/application/doorkeeper/behavior-doorkeeper-tag.js
+++ b/webroot/rsrc/js/application/doorkeeper/behavior-doorkeeper-tag.js
@@ -40,9 +40,19 @@
     };
 
     for (var ii = 0; ii < tags.length; ii++) {
-      var tag_key = tags[ii].ref.join('@');
+      var key_parts = [];
+
+      key_parts = key_parts.concat(tags[ii].ref);
+      key_parts.push(tags[ii].view);
+
+      var tag_key = key_parts.join(' ');
+
       if (tag_key in statics.cache) {
-        have.push({id: tags[ii].id, markup: statics.cache[tag_key]});
+        have.push(
+          {
+            id: tags[ii].id,
+            markup: statics.cache[tag_key]
+          });
       } else {
         need.push(tags[ii]);
         keys[tags[ii].id] = tag_key;
@@ -54,7 +64,11 @@
     }
 
     if (need.length) {
-      new JX.Workflow('/doorkeeper/tags/', {tags: JX.JSON.stringify(need)})
+      var data = {
+        tags: JX.JSON.stringify(need)
+      };
+
+      new JX.Workflow('/doorkeeper/tags/', data)
         .setHandler(function(r) { draw(r.tags); })
         .start();
     }