diff --git a/src/applications/countdown/controller/PhabricatorCountdownViewController.php b/src/applications/countdown/controller/PhabricatorCountdownViewController.php
--- a/src/applications/countdown/controller/PhabricatorCountdownViewController.php
+++ b/src/applications/countdown/controller/PhabricatorCountdownViewController.php
@@ -28,7 +28,7 @@
 
     $crumbs = $this
       ->buildApplicationCrumbs()
-      ->addTextCrumb("C{$id}")
+      ->addTextCrumb($countdown->getMonogram())
       ->setBorder(true);
 
     $epoch = $countdown->getEpoch();
diff --git a/src/applications/countdown/phid/PhabricatorCountdownCountdownPHIDType.php b/src/applications/countdown/phid/PhabricatorCountdownCountdownPHIDType.php
--- a/src/applications/countdown/phid/PhabricatorCountdownCountdownPHIDType.php
+++ b/src/applications/countdown/phid/PhabricatorCountdownCountdownPHIDType.php
@@ -35,9 +35,9 @@
       $name = $countdown->getTitle();
       $id = $countdown->getID();
 
-      $handle->setName("C{$id}");
-      $handle->setFullName("C{$id}: {$name}");
-      $handle->setURI("/countdown/{$id}/");
+      $handle->setName($countdown->getMonogram());
+      $handle->setFullName(pht('%s: %s', $countdown->getMonogram(), $name));
+      $handle->setURI($countdown->getURI());
     }
   }
 
diff --git a/src/applications/countdown/query/PhabricatorCountdownSearchEngine.php b/src/applications/countdown/query/PhabricatorCountdownSearchEngine.php
--- a/src/applications/countdown/query/PhabricatorCountdownSearchEngine.php
+++ b/src/applications/countdown/query/PhabricatorCountdownSearchEngine.php
@@ -108,7 +108,7 @@
       $item = id(new PHUIObjectItemView())
         ->setUser($viewer)
         ->setObject($countdown)
-        ->setObjectName("C{$id}")
+        ->setObjectName($countdown->getMonogram())
         ->setHeader($countdown->getTitle())
         ->setHref($this->getApplicationURI("{$id}/"))
         ->addByline(
diff --git a/src/applications/countdown/view/PhabricatorCountdownView.php b/src/applications/countdown/view/PhabricatorCountdownView.php
--- a/src/applications/countdown/view/PhabricatorCountdownView.php
+++ b/src/applications/countdown/view/PhabricatorCountdownView.php
@@ -14,12 +14,12 @@
     require_celerity_resource('phabricator-countdown-css');
 
     $header_text = array(
-      'C'.$countdown->getID(),
+      $countdown->getMonogram(),
       ' ',
       phutil_tag(
         'a',
         array(
-          'href' => '/countdown/'.$countdown->getID(),
+          'href' => $countdown->getURI(),
         ),
         $countdown->getTitle()),
     );