diff --git a/resources/celerity/map.php b/resources/celerity/map.php
--- a/resources/celerity/map.php
+++ b/resources/celerity/map.php
@@ -9,7 +9,7 @@
   'names' => array(
     'conpherence.pkg.css' => '6875302f',
     'conpherence.pkg.js' => '6249a1cf',
-    'core.pkg.css' => 'c0340df0',
+    'core.pkg.css' => '10de0483',
     'core.pkg.js' => '1fa7c0c5',
     'darkconsole.pkg.js' => 'e7393ebb',
     'differential.pkg.css' => '90b30783',
@@ -167,7 +167,7 @@
     'rsrc/css/phui/phui-segment-bar-view.css' => 'b1d1b892',
     'rsrc/css/phui/phui-spacing.css' => '042804d6',
     'rsrc/css/phui/phui-status.css' => 'd5263e49',
-    'rsrc/css/phui/phui-tag-view.css' => '84d65f26',
+    'rsrc/css/phui/phui-tag-view.css' => '51354cd2',
     'rsrc/css/phui/phui-timeline-view.css' => 'bf45789e',
     'rsrc/css/phui/phui-two-column-view.css' => '8a1074c7',
     'rsrc/css/phui/workboards/phui-workboard-color.css' => '783cdff5',
@@ -887,7 +887,7 @@
     'phui-segment-bar-view-css' => 'b1d1b892',
     'phui-spacing-css' => '042804d6',
     'phui-status-list-view-css' => 'd5263e49',
-    'phui-tag-view-css' => '84d65f26',
+    'phui-tag-view-css' => '51354cd2',
     'phui-theme-css' => '9f261c6b',
     'phui-timeline-view-css' => 'bf45789e',
     'phui-two-column-view-css' => '8a1074c7',
diff --git a/src/applications/maniphest/config/PhabricatorManiphestConfigOptions.php b/src/applications/maniphest/config/PhabricatorManiphestConfigOptions.php
--- a/src/applications/maniphest/config/PhabricatorManiphestConfigOptions.php
+++ b/src/applications/maniphest/config/PhabricatorManiphestConfigOptions.php
@@ -333,6 +333,8 @@
     "task", "feature", or "bug".
   - `name` //Required string.// Human-readable name for this subtype, like
     "Task", "Feature Request" or "Bug Report".
+  - `icon` //Optional string.// Display icon for this subtype.
+  - `color` //Optioinal string.// Display color for this subtype.
 
 Each subtype must have a unique key, and you must define a subtype with
 the key "%s", which is used as a default subtype.
diff --git a/src/applications/maniphest/controller/ManiphestTaskDetailController.php b/src/applications/maniphest/controller/ManiphestTaskDetailController.php
--- a/src/applications/maniphest/controller/ManiphestTaskDetailController.php
+++ b/src/applications/maniphest/controller/ManiphestTaskDetailController.php
@@ -240,6 +240,25 @@
       }
     }
 
+    $subtype_key = $task->getSubtype();
+    if ($subtype_key != PhabricatorEditEngineSubtype::SUBTYPE_DEFAULT) {
+      $subtype_map = $task->newEditEngineSubtypeMap();
+      $subtype = idx($subtype_map, $subtype_key);
+      if ($subtype) {
+        $subtype_tag = id(new PHUITagView())
+          ->setName($subtype->getName())
+          ->setIcon($subtype->getIcon())
+          ->setType(PHUITagView::TYPE_SHADE);
+
+        $color = $subtype->getColor();
+        if ($color) {
+          $subtype_tag->setShade($color);
+        }
+
+        $view->addTag($subtype_tag);
+      }
+    }
+
     return $view;
   }
 
diff --git a/src/applications/maniphest/typeahead/ManiphestTaskSubtypeDatasource.php b/src/applications/maniphest/typeahead/ManiphestTaskSubtypeDatasource.php
--- a/src/applications/maniphest/typeahead/ManiphestTaskSubtypeDatasource.php
+++ b/src/applications/maniphest/typeahead/ManiphestTaskSubtypeDatasource.php
@@ -32,6 +32,7 @@
 
       $result = id(new PhabricatorTypeaheadResult())
         ->setIcon($subtype->getIcon())
+        ->setColor($subtype->getColor())
         ->setPHID($key)
         ->setName($subtype->getName());
 
diff --git a/src/applications/maniphest/view/ManiphestTaskListView.php b/src/applications/maniphest/view/ManiphestTaskListView.php
--- a/src/applications/maniphest/view/ManiphestTaskListView.php
+++ b/src/applications/maniphest/view/ManiphestTaskListView.php
@@ -56,6 +56,9 @@
       Javelin::initBehavior('maniphest-list-editor');
     }
 
+    $subtype_map = id(new ManiphestTask())
+      ->newEditEngineSubtypeMap();
+
     foreach ($this->tasks as $task) {
       $item = id(new PHUIObjectItemView())
         ->setUser($this->getUser())
@@ -94,6 +97,29 @@
         $item->addSigil('maniphest-task');
       }
 
+      $subtype_key = $task->getSubtype();
+      if ($subtype_key != PhabricatorEditEngineSubtype::SUBTYPE_DEFAULT) {
+        $subtype = idx($subtype_map, $subtype_key);
+        if ($subtype) {
+          $subtype_tag = id(new PHUITagView())
+            ->setIcon($subtype->getIcon())
+            ->setSlimShady(true)
+            ->setType(PHUITagView::TYPE_SHADE)
+            ->addSigil('has-tooltip')
+            ->setMetadata(
+              array(
+                'tip' => $subtype->getName(),
+              ));
+
+          $color = $subtype->getColor();
+          if ($color) {
+            $subtype_tag->setShade($color);
+          }
+
+          $item->addAttribute($subtype_tag);
+        }
+      }
+
       $project_handles = array_select_keys(
         $handles,
         array_reverse($task->getProjectPHIDs()));
diff --git a/src/applications/project/view/ProjectBoardTaskCard.php b/src/applications/project/view/ProjectBoardTaskCard.php
--- a/src/applications/project/view/ProjectBoardTaskCard.php
+++ b/src/applications/project/view/ProjectBoardTaskCard.php
@@ -108,6 +108,30 @@
       }
     }
 
+    $subtype_key = $task->getSubtype();
+    if ($subtype_key != PhabricatorEditEngineSubtype::SUBTYPE_DEFAULT) {
+      $subtype_map = $task->newEditEngineSubtypeMap();
+      $subtype = idx($subtype_map, $subtype_key);
+      if ($subtype) {
+        $subtype_tag = id(new PHUITagView())
+          ->setIcon($subtype->getIcon())
+          ->setSlimShady(true)
+          ->setType(PHUITagView::TYPE_SHADE)
+          ->addSigil('has-tooltip')
+          ->setMetadata(
+            array(
+              'tip' => $subtype->getName(),
+            ));
+
+        $color = $subtype->getColor();
+        if ($color) {
+          $subtype_tag->setShade($color);
+        }
+
+        $card->addAttribute($subtype_tag);
+      }
+    }
+
     if ($task->isClosed()) {
       $icon = ManiphestTaskStatus::getStatusIcon($task->getStatus());
       $icon = id(new PHUIIconView())
diff --git a/src/applications/transactions/editengine/PhabricatorEditEngineSubtype.php b/src/applications/transactions/editengine/PhabricatorEditEngineSubtype.php
--- a/src/applications/transactions/editengine/PhabricatorEditEngineSubtype.php
+++ b/src/applications/transactions/editengine/PhabricatorEditEngineSubtype.php
@@ -8,6 +8,8 @@
 
   private $key;
   private $name;
+  private $icon;
+  private $color;
 
   public function setKey($key) {
     $this->key = $key;
@@ -27,8 +29,22 @@
     return $this->name;
   }
 
+  public function setIcon($icon) {
+    $this->icon = $icon;
+    return $this;
+  }
+
   public function getIcon() {
-    return 'fa-drivers-license-o';
+    return $this->icon;
+  }
+
+  public function setColor($color) {
+    $this->color = $color;
+    return $this;
+  }
+
+  public function getColor() {
+    return $this->color;
   }
 
   public static function validateSubtypeKey($subtype) {
@@ -72,6 +88,8 @@
         array(
           'key' => 'string',
           'name' => 'string',
+          'icon' => 'optional string',
+          'color' => 'optional string',
         ));
 
       $key = $value['key'];
@@ -113,9 +131,19 @@
       $key = $entry['key'];
       $name = $entry['name'];
 
-      $map[$key] = id(new self())
+      $icon = idx($entry, 'icon', 'fa-drivers-license-o');
+      $color = idx($entry, 'color');
+
+      $subtype = id(new self())
         ->setKey($key)
-        ->setName($name);
+        ->setName($name)
+        ->setIcon($icon);
+
+      if ($color) {
+        $subtype->setColor($color);
+      }
+
+      $map[$key] = $subtype;
     }
 
     return $map;
diff --git a/src/view/phui/PHUITagView.php b/src/view/phui/PHUITagView.php
--- a/src/view/phui/PHUITagView.php
+++ b/src/view/phui/PHUITagView.php
@@ -117,8 +117,8 @@
       }
     }
 
-    if ($this->icon) {
-      $classes[] = 'phui-tag-icon-view';
+    if ($this->name === null) {
+      $classes[] = 'phui-tag-icon-nameless';
     }
 
     if ($this->phid) {
diff --git a/webroot/rsrc/css/phui/phui-tag-view.css b/webroot/rsrc/css/phui/phui-tag-view.css
--- a/webroot/rsrc/css/phui/phui-tag-view.css
+++ b/webroot/rsrc/css/phui/phui-tag-view.css
@@ -43,6 +43,12 @@
   margin: 0 4px 0 2px;
 }
 
+.phui-tag-view.phui-tag-icon-nameless .phui-icon-view {
+  /* When the tag just as an icon, like task subtype tags, tighten up the
+     margins a little bit. */
+  margin: 0;
+}
+
 .phui-tag-dot {
   position: relative;
   display: inline-block;