diff --git a/src/applications/maniphest/config/PhabricatorManiphestConfigOptions.php b/src/applications/maniphest/config/PhabricatorManiphestConfigOptions.php
--- a/src/applications/maniphest/config/PhabricatorManiphestConfigOptions.php
+++ b/src/applications/maniphest/config/PhabricatorManiphestConfigOptions.php
@@ -335,9 +335,16 @@
     "task", "feature", or "bug".
   - `name` //Required string.// Human-readable name for this subtype, like
     "Task", "Feature Request" or "Bug Report".
+  - `tag` //Optional string.// Tag text for this subtype.
+  - `color` //Optional string.// Display color for this subtype.
+  - `icon` //Optional string.// Icon for the subtype.
 
 Each subtype must have a unique key, and you must define a subtype with
 the key "%s", which is used as a default subtype.
+
+The tag text (`tag`) is used to set the text shown in the subtype tag on list
+views and workboards. If you do not configure it, the default subtype will have
+no subtype tag and other subtypes will use their name as tag text.
 EOTEXT
       ,
       $subtype_default_key));
diff --git a/src/applications/maniphest/controller/ManiphestTaskDetailController.php b/src/applications/maniphest/controller/ManiphestTaskDetailController.php
--- a/src/applications/maniphest/controller/ManiphestTaskDetailController.php
+++ b/src/applications/maniphest/controller/ManiphestTaskDetailController.php
@@ -240,6 +240,12 @@
       }
     }
 
+    $subtype = $task->newSubtypeObject();
+    if ($subtype && $subtype->hasTagView()) {
+      $subtype_tag = $subtype->newTagView();
+      $view->addTag($subtype_tag);
+    }
+
     return $view;
   }
 
diff --git a/src/applications/maniphest/storage/ManiphestTask.php b/src/applications/maniphest/storage/ManiphestTask.php
--- a/src/applications/maniphest/storage/ManiphestTask.php
+++ b/src/applications/maniphest/storage/ManiphestTask.php
@@ -540,6 +540,11 @@
     );
   }
 
+  public function newSubtypeObject() {
+    $subtype_key = $this->getEditEngineSubtype();
+    $subtype_map = $this->newEditEngineSubtypeMap();
+    return idx($subtype_map, $subtype_key);
+  }
 
 /* -(  PhabricatorFulltextInterface  )--------------------------------------- */
 
diff --git a/src/applications/maniphest/storage/ManiphestTransaction.php b/src/applications/maniphest/storage/ManiphestTransaction.php
--- a/src/applications/maniphest/storage/ManiphestTransaction.php
+++ b/src/applications/maniphest/storage/ManiphestTransaction.php
@@ -211,4 +211,14 @@
     return parent::getNoEffectDescription();
   }
 
+  public function renderSubtypeName($value) {
+    $object = $this->getObject();
+    $map = $object->newEditEngineSubtypeMap();
+    if (!isset($map[$value])) {
+      return $value;
+    }
+
+    return $map[$value]->getName();
+  }
+
 }
diff --git a/src/applications/maniphest/typeahead/ManiphestTaskSubtypeDatasource.php b/src/applications/maniphest/typeahead/ManiphestTaskSubtypeDatasource.php
--- a/src/applications/maniphest/typeahead/ManiphestTaskSubtypeDatasource.php
+++ b/src/applications/maniphest/typeahead/ManiphestTaskSubtypeDatasource.php
@@ -32,6 +32,7 @@
 
       $result = id(new PhabricatorTypeaheadResult())
         ->setIcon($subtype->getIcon())
+        ->setColor($subtype->getColor())
         ->setPHID($key)
         ->setName($subtype->getName());
 
diff --git a/src/applications/maniphest/view/ManiphestTaskListView.php b/src/applications/maniphest/view/ManiphestTaskListView.php
--- a/src/applications/maniphest/view/ManiphestTaskListView.php
+++ b/src/applications/maniphest/view/ManiphestTaskListView.php
@@ -56,6 +56,9 @@
       Javelin::initBehavior('maniphest-list-editor');
     }
 
+    $subtype_map = id(new ManiphestTask())
+      ->newEditEngineSubtypeMap();
+
     foreach ($this->tasks as $task) {
       $item = id(new PHUIObjectItemView())
         ->setUser($this->getUser())
@@ -94,6 +97,13 @@
         $item->addSigil('maniphest-task');
       }
 
+      $subtype = $task->newSubtypeObject();
+      if ($subtype && $subtype->hasTagView()) {
+        $subtype_tag = $subtype->newTagView()
+          ->setSlimShady(true);
+        $item->addAttribute($subtype_tag);
+      }
+
       $project_handles = array_select_keys(
         $handles,
         array_reverse($task->getProjectPHIDs()));
diff --git a/src/applications/maniphest/xaction/ManiphestTaskTransactionType.php b/src/applications/maniphest/xaction/ManiphestTaskTransactionType.php
--- a/src/applications/maniphest/xaction/ManiphestTaskTransactionType.php
+++ b/src/applications/maniphest/xaction/ManiphestTaskTransactionType.php
@@ -3,14 +3,4 @@
 abstract class ManiphestTaskTransactionType
   extends PhabricatorModularTransactionType {
 
-  public function renderSubtypeName($value) {
-    $object = $this->getObject();
-    $map = $object->newEditEngineSubtypeMap();
-    if (!isset($map[$value])) {
-      return $value;
-    }
-
-    return $map[$value]->getName();
-  }
-
 }
diff --git a/src/applications/project/view/ProjectBoardTaskCard.php b/src/applications/project/view/ProjectBoardTaskCard.php
--- a/src/applications/project/view/ProjectBoardTaskCard.php
+++ b/src/applications/project/view/ProjectBoardTaskCard.php
@@ -108,6 +108,13 @@
       }
     }
 
+    $subtype = $task->newSubtypeObject();
+    if ($subtype && $subtype->hasTagView()) {
+      $subtype_tag = $subtype->newTagView()
+        ->setSlimShady(true);
+      $card->addAttribute($subtype_tag);
+    }
+
     if ($task->isClosed()) {
       $icon = ManiphestTaskStatus::getStatusIcon($task->getStatus());
       $icon = id(new PHUIIconView())
diff --git a/src/applications/transactions/editengine/PhabricatorEditEngineSubtype.php b/src/applications/transactions/editengine/PhabricatorEditEngineSubtype.php
--- a/src/applications/transactions/editengine/PhabricatorEditEngineSubtype.php
+++ b/src/applications/transactions/editengine/PhabricatorEditEngineSubtype.php
@@ -8,6 +8,9 @@
 
   private $key;
   private $name;
+  private $icon;
+  private $tagText;
+  private $color;
 
   public function setKey($key) {
     $this->key = $key;
@@ -27,8 +30,48 @@
     return $this->name;
   }
 
+  public function setIcon($icon) {
+    $this->icon = $icon;
+    return $this;
+  }
+
   public function getIcon() {
-    return 'fa-drivers-license-o';
+    return $this->icon;
+  }
+
+  public function setTagText($text) {
+    $this->tagText = $text;
+    return $this;
+  }
+
+  public function getTagText() {
+    return $this->tagText;
+  }
+
+  public function setColor($color) {
+    $this->color = $color;
+    return $this;
+  }
+
+  public function getColor() {
+    return $this->color;
+  }
+
+  public function hasTagView() {
+    return (bool)strlen($this->getTagText());
+  }
+
+  public function newTagView() {
+    $view = id(new PHUITagView())
+      ->setType(PHUITagView::TYPE_OUTLINE)
+      ->setName($this->getTagText());
+
+    $color = $this->getColor();
+    if ($color) {
+      $view->setColor($color);
+    }
+
+    return $view;
   }
 
   public static function validateSubtypeKey($subtype) {
@@ -72,6 +115,9 @@
         array(
           'key' => 'string',
           'name' => 'string',
+          'tag' => 'optional string',
+          'color' => 'optional string',
+          'icon' => 'optional string',
         ));
 
       $key = $value['key'];
@@ -113,9 +159,27 @@
       $key = $entry['key'];
       $name = $entry['name'];
 
-      $map[$key] = id(new self())
+      $tag_text = idx($entry, 'tag');
+      if ($tag_text === null) {
+        if ($key != self::SUBTYPE_DEFAULT) {
+          $tag_text = phutil_utf8_strtoupper($name);
+        }
+      }
+
+      $color = idx($entry, 'color', 'blue');
+      $icon = idx($entry, 'icon', 'fa-drivers-license-o');
+
+      $subtype = id(new self())
         ->setKey($key)
-        ->setName($name);
+        ->setName($name)
+        ->setTagText($tag_text)
+        ->setIcon($icon);
+
+      if ($color) {
+        $subtype->setColor($color);
+      }
+
+      $map[$key] = $subtype;
     }
 
     return $map;