diff --git a/src/applications/badges/controller/PhabricatorBadgesAwardController.php b/src/applications/badges/controller/PhabricatorBadgesAwardController.php
--- a/src/applications/badges/controller/PhabricatorBadgesAwardController.php
+++ b/src/applications/badges/controller/PhabricatorBadgesAwardController.php
@@ -67,7 +67,7 @@
                   ))));
 
     $dialog = $this->newDialog()
-      ->setTitle(pht('Grant Badge'))
+      ->setTitle(pht('Award Badge'))
       ->appendForm($form)
       ->addCancelButton($view_uri)
       ->addSubmitButton(pht('Award'));
diff --git a/src/applications/badges/controller/PhabricatorBadgesRemoveRecipientsController.php b/src/applications/badges/controller/PhabricatorBadgesRemoveRecipientsController.php
--- a/src/applications/badges/controller/PhabricatorBadgesRemoveRecipientsController.php
+++ b/src/applications/badges/controller/PhabricatorBadgesRemoveRecipientsController.php
@@ -29,7 +29,7 @@
       return new Aphront404Response();
     }
 
-    $view_uri = $this->getApplicationURI('view/'.$badge->getID().'/');
+    $view_uri = $this->getApplicationURI('recipients/'.$badge->getID().'/');
 
     if ($request->isFormPost()) {
       $xactions = array();
diff --git a/src/applications/badges/controller/PhabricatorBadgesViewController.php b/src/applications/badges/controller/PhabricatorBadgesViewController.php
--- a/src/applications/badges/controller/PhabricatorBadgesViewController.php
+++ b/src/applications/badges/controller/PhabricatorBadgesViewController.php
@@ -90,7 +90,6 @@
     $id = $badge->getID();
     $edit_uri = $this->getApplicationURI("/edit/{$id}/");
     $archive_uri = $this->getApplicationURI("/archive/{$id}/");
-    $award_uri = $this->getApplicationURI("/recipients/{$id}/add/");
 
     $curtain = $this->newCurtainView($badge);
 
@@ -119,14 +118,6 @@
           ->setHref($archive_uri));
     }
 
-    $curtain->addAction(
-      id(new PhabricatorActionView())
-        ->setName('Add Recipients')
-        ->setIcon('fa-users')
-        ->setDisabled(!$can_edit)
-        ->setWorkflow(true)
-        ->setHref($award_uri));
-
     return $curtain;
   }
 
diff --git a/src/applications/badges/editor/PhabricatorBadgesEditEngine.php b/src/applications/badges/editor/PhabricatorBadgesEditEngine.php
--- a/src/applications/badges/editor/PhabricatorBadgesEditEngine.php
+++ b/src/applications/badges/editor/PhabricatorBadgesEditEngine.php
@@ -92,7 +92,7 @@
         ->setIsRequired(true),
       id(new PhabricatorTextEditField())
         ->setKey('flavor')
-        ->setLabel(pht('Flavor text'))
+        ->setLabel(pht('Flavor Text'))
         ->setDescription(pht('Short description of the badge.'))
         ->setConduitTypeDescription(pht('New badge flavor.'))
         ->setValue($object->getFlavor())
diff --git a/src/applications/badges/editor/PhabricatorBadgesEditor.php b/src/applications/badges/editor/PhabricatorBadgesEditor.php
--- a/src/applications/badges/editor/PhabricatorBadgesEditor.php
+++ b/src/applications/badges/editor/PhabricatorBadgesEditor.php
@@ -55,6 +55,30 @@
     return true;
   }
 
+  protected function expandTransactions(
+    PhabricatorLiskDAO $object,
+    array $xactions) {
+
+    $actor = $this->getActor();
+    $actor_phid = $actor->getPHID();
+
+    $results = parent::expandTransactions($object, $xactions);
+
+    // Automatically subscribe the author when they create a badge.
+    if ($this->getIsNewObject()) {
+      if ($actor_phid) {
+        $results[] = id(new PhabricatorBadgesTransaction())
+          ->setTransactionType(PhabricatorTransactions::TYPE_SUBSCRIBERS)
+          ->setNewValue(
+            array(
+              '+' => array($actor_phid => $actor_phid),
+            ));
+      }
+    }
+
+    return $results;
+  }
+
   protected function buildReplyHandler(PhabricatorLiskDAO $object) {
     return id(new PhabricatorBadgesReplyHandler())
       ->setMailReceiver($object);
diff --git a/src/applications/badges/query/PhabricatorBadgesSearchEngine.php b/src/applications/badges/query/PhabricatorBadgesSearchEngine.php
--- a/src/applications/badges/query/PhabricatorBadgesSearchEngine.php
+++ b/src/applications/badges/query/PhabricatorBadgesSearchEngine.php
@@ -147,7 +147,7 @@
       ->setTitle(pht('Welcome to %s', $app_name))
       ->setDescription(
         pht('Badges let you award and distinguish special users '.
-          'throughout your instance.'))
+          'throughout your install.'))
       ->addAction($create_button);
 
       return $view;
diff --git a/src/applications/badges/storage/PhabricatorBadgesBadge.php b/src/applications/badges/storage/PhabricatorBadgesBadge.php
--- a/src/applications/badges/storage/PhabricatorBadgesBadge.php
+++ b/src/applications/badges/storage/PhabricatorBadgesBadge.php
@@ -156,7 +156,7 @@
 
 
   public function isAutomaticallySubscribed($phid) {
-    return ($this->creatorPHID == $phid);
+    return false;
   }
 
 
diff --git a/src/applications/badges/xaction/PhabricatorBadgesBadgeAwardTransaction.php b/src/applications/badges/xaction/PhabricatorBadgesBadgeAwardTransaction.php
--- a/src/applications/badges/xaction/PhabricatorBadgesBadgeAwardTransaction.php
+++ b/src/applications/badges/xaction/PhabricatorBadgesBadgeAwardTransaction.php
@@ -59,4 +59,32 @@
     return 'fa-user-plus';
   }
 
+  public function validateTransactions($object, array $xactions) {
+    $errors = array();
+
+    foreach ($xactions as $xaction) {
+      $user_phids = $xaction->getNewValue();
+      if (!$user_phids) {
+        $errors[] = $this->newRequiredError(
+          pht('Recipient is required.'));
+        continue;
+      }
+
+      foreach ($user_phids as $user_phid) {
+        $user = id(new PhabricatorPeopleQuery())
+          ->setViewer($this->getActor())
+          ->withPHIDs(array($user_phid))
+          ->executeOne();
+        if (!$user) {
+          $errors[] = $this->newInvalidError(
+            pht(
+              'Recipient PHID "%s" is not a valid user PHID.',
+              $user_phid));
+        }
+      }
+    }
+
+    return $errors;
+  }
+
 }
diff --git a/src/applications/badges/xaction/PhabricatorBadgesBadgeFlavorTransaction.php b/src/applications/badges/xaction/PhabricatorBadgesBadgeFlavorTransaction.php
--- a/src/applications/badges/xaction/PhabricatorBadgesBadgeFlavorTransaction.php
+++ b/src/applications/badges/xaction/PhabricatorBadgesBadgeFlavorTransaction.php
@@ -30,4 +30,21 @@
       $this->renderNewValue());
   }
 
+  public function validateTransactions($object, array $xactions) {
+    $errors = array();
+
+    $max_length = $object->getColumnMaximumByteLength('flavor');
+    foreach ($xactions as $xaction) {
+      $new_value = $xaction->getNewValue();
+      $new_length = strlen($new_value);
+      if ($new_length > $max_length) {
+        $errors[] = $this->newRequiredError(
+          pht('The flavor text can be no longer than %s characters.',
+          new PhutilNumber($max_length)));
+      }
+    }
+
+    return $errors;
+  }
+
 }
diff --git a/src/applications/badges/xaction/PhabricatorBadgesBadgeNameTransaction.php b/src/applications/badges/xaction/PhabricatorBadgesBadgeNameTransaction.php
--- a/src/applications/badges/xaction/PhabricatorBadgesBadgeNameTransaction.php
+++ b/src/applications/badges/xaction/PhabricatorBadgesBadgeNameTransaction.php
@@ -38,6 +38,17 @@
         pht('Badges must have a name.'));
     }
 
+    $max_length = $object->getColumnMaximumByteLength('name');
+    foreach ($xactions as $xaction) {
+      $new_value = $xaction->getNewValue();
+      $new_length = strlen($new_value);
+      if ($new_length > $max_length) {
+        $errors[] = $this->newRequiredError(
+          pht('The name can be no longer than %s characters.',
+          new PhutilNumber($max_length)));
+      }
+    }
+
     return $errors;
   }
 
diff --git a/src/applications/badges/xaction/PhabricatorBadgesBadgeRevokeTransaction.php b/src/applications/badges/xaction/PhabricatorBadgesBadgeRevokeTransaction.php
--- a/src/applications/badges/xaction/PhabricatorBadgesBadgeRevokeTransaction.php
+++ b/src/applications/badges/xaction/PhabricatorBadgesBadgeRevokeTransaction.php
@@ -51,4 +51,33 @@
     return 'fa-user-times';
   }
 
+  public function validateTransactions($object, array $xactions) {
+    $errors = array();
+
+    foreach ($xactions as $xaction) {
+      $award_phids = $xaction->getNewValue();
+      if (!$award_phids) {
+        $errors[] = $this->newRequiredError(
+          pht('Recipient is required.'));
+        continue;
+      }
+
+      foreach ($award_phids as $award_phid) {
+        $award = id(new PhabricatorBadgesAwardQuery())
+          ->setViewer($this->getActor())
+          ->withRecipientPHIDs(array($award_phid))
+          ->withBadgePHIDs(array($object->getPHID()))
+          ->executeOne();
+        if (!$award) {
+          $errors[] = $this->newInvalidError(
+            pht(
+              'Recipient PHID "%s" has not been awarded.',
+              $award_phid));
+        }
+      }
+    }
+
+    return $errors;
+  }
+
 }