diff --git a/resources/sql/autopatches/20170106.menu.01.customphd.sql b/resources/sql/autopatches/20170106.menu.01.customphd.sql
new file mode 100644
--- /dev/null
+++ b/resources/sql/autopatches/20170106.menu.01.customphd.sql
@@ -0,0 +1,2 @@
+ALTER TABLE {$NAMESPACE}_search.search_profilepanelconfiguration
+  ADD customPHID VARBINARY(64);
diff --git a/src/applications/search/editor/PhabricatorProfileMenuEditEngine.php b/src/applications/search/editor/PhabricatorProfileMenuEditEngine.php
--- a/src/applications/search/editor/PhabricatorProfileMenuEditEngine.php
+++ b/src/applications/search/editor/PhabricatorProfileMenuEditEngine.php
@@ -7,6 +7,7 @@
 
   private $menuEngine;
   private $profileObject;
+  private $customPHID;
   private $newMenuItemConfiguration;
   private $isBuiltin;
 
@@ -32,6 +33,15 @@
     return $this->profileObject;
   }
 
+  public function setCustomPHID($custom_phid) {
+    $this->customPHID = $custom_phid;
+    return $this;
+  }
+
+  public function getCustomPHID() {
+    return $this->customPHID;
+  }
+
   public function setNewMenuItemConfiguration(
     PhabricatorProfileMenuItemConfiguration $configuration) {
     $this->newMenuItemConfiguration = $configuration;
diff --git a/src/applications/search/engine/PhabricatorProfileMenuEngine.php b/src/applications/search/engine/PhabricatorProfileMenuEngine.php
--- a/src/applications/search/engine/PhabricatorProfileMenuEngine.php
+++ b/src/applications/search/engine/PhabricatorProfileMenuEngine.php
@@ -4,6 +4,7 @@
 
   private $viewer;
   private $profileObject;
+  private $customPHID;
   private $items;
   private $defaultItem;
   private $controller;
@@ -27,6 +28,15 @@
     return $this->profileObject;
   }
 
+  public function setCustomPHID($custom_phid) {
+    $this->customPHID = $custom_phid;
+    return $this;
+  }
+
+  public function getCustomPHID() {
+    return $this->customPHID;
+  }
+
   public function setController(PhabricatorController $controller) {
     $this->controller = $controller;
     return $this;
@@ -244,10 +254,18 @@
 
     $items = $this->loadBuiltinProfileItems();
 
-    $stored_items = id(new PhabricatorProfileMenuItemConfigurationQuery())
-      ->setViewer($viewer)
-      ->withProfilePHIDs(array($object->getPHID()))
-      ->execute();
+    if ($this->getCustomPHID()) {
+      $stored_items = id(new PhabricatorProfileMenuItemConfigurationQuery())
+        ->setViewer($viewer)
+        ->withProfilePHIDs(array($object->getPHID()))
+        ->withCustomPHIDs(array($this->getCustomPHID()))
+        ->execute();
+    } else {
+      $stored_items = id(new PhabricatorProfileMenuItemConfigurationQuery())
+        ->setViewer($viewer)
+        ->withProfilePHIDs(array($object->getPHID()))
+        ->execute();
+    }
 
     foreach ($stored_items as $stored_item) {
       $impl = $stored_item->getMenuItem();
diff --git a/src/applications/search/query/PhabricatorProfileMenuItemConfigurationQuery.php b/src/applications/search/query/PhabricatorProfileMenuItemConfigurationQuery.php
--- a/src/applications/search/query/PhabricatorProfileMenuItemConfigurationQuery.php
+++ b/src/applications/search/query/PhabricatorProfileMenuItemConfigurationQuery.php
@@ -6,6 +6,7 @@
   private $ids;
   private $phids;
   private $profilePHIDs;
+  private $customPHIDs;
 
   public function withIDs(array $ids) {
     $this->ids = $ids;
@@ -22,6 +23,11 @@
     return $this;
   }
 
+  public function withCustomPHIDs(array $phids) {
+    $this->customPHIDs = $phids;
+    return $this;
+  }
+
   public function newResultObject() {
     return new PhabricatorProfileMenuItemConfiguration();
   }
@@ -54,6 +60,13 @@
         $this->profilePHIDs);
     }
 
+    if ($this->customPHIDs !== null) {
+      $where[] = qsprintf(
+        $conn,
+        'customPHID IN (%Ls)',
+        $this->customPHIDs);
+    }
+
     return $where;
   }
 
diff --git a/src/applications/search/storage/PhabricatorProfileMenuItemConfiguration.php b/src/applications/search/storage/PhabricatorProfileMenuItemConfiguration.php
--- a/src/applications/search/storage/PhabricatorProfileMenuItemConfiguration.php
+++ b/src/applications/search/storage/PhabricatorProfileMenuItemConfiguration.php
@@ -12,6 +12,7 @@
   protected $builtinKey;
   protected $menuItemOrder;
   protected $visibility;
+  protected $customPHID;
   protected $menuItemProperties = array();
 
   private $profileObject = self::ATTACHABLE;
@@ -52,6 +53,7 @@
         'menuItemKey' => 'text64',
         'builtinKey' => 'text64?',
         'menuItemOrder' => 'uint32?',
+        'customPHID' => 'phid?',
         'visibility' => 'text32',
       ),
       self::CONFIG_KEY_SCHEMA => array(