diff --git a/resources/celerity/map.php b/resources/celerity/map.php
--- a/resources/celerity/map.php
+++ b/resources/celerity/map.php
@@ -7,7 +7,7 @@
  */
 return array(
   'names' => array(
-    'core.pkg.css' => 'ce06b6f6',
+    'core.pkg.css' => '31417876',
     'core.pkg.js' => '37344f3c',
     'darkconsole.pkg.js' => 'e7393ebb',
     'differential.pkg.css' => '7ba78475',
@@ -88,7 +88,7 @@
     'rsrc/css/application/phortune/phortune-credit-card-form.css' => '8391eb02',
     'rsrc/css/application/phortune/phortune.css' => '9149f103',
     'rsrc/css/application/phrequent/phrequent.css' => 'ffc185ad',
-    'rsrc/css/application/phriction/phriction-document-css.css' => '55446c91',
+    'rsrc/css/application/phriction/phriction-document-css.css' => '4282e4ad',
     'rsrc/css/application/policy/policy-edit.css' => '815c66f7',
     'rsrc/css/application/policy/policy-transaction-detail.css' => '82100a43',
     'rsrc/css/application/policy/policy.css' => '957ea14c',
@@ -104,7 +104,7 @@
     'rsrc/css/application/tokens/tokens.css' => '3d0f239e',
     'rsrc/css/application/uiexample/example.css' => '528b19de',
     'rsrc/css/core/core.css' => 'd0801452',
-    'rsrc/css/core/remarkup.css' => '2c9ed46f',
+    'rsrc/css/core/remarkup.css' => '6aae5360',
     'rsrc/css/core/syntax.css' => '9fd11da8',
     'rsrc/css/core/z-index.css' => '5b6fcf3f',
     'rsrc/css/diviner/diviner-shared.css' => 'aa3656aa',
@@ -777,7 +777,7 @@
     'phabricator-object-selector-css' => '85ee8ce6',
     'phabricator-phtize' => 'd254d646',
     'phabricator-prefab' => 'e67df814',
-    'phabricator-remarkup-css' => '2c9ed46f',
+    'phabricator-remarkup-css' => '6aae5360',
     'phabricator-search-results-css' => '7dea472c',
     'phabricator-shaped-request' => '7cbe244b',
     'phabricator-side-menu-view-css' => '3a3d9f41',
@@ -807,7 +807,7 @@
     'phortune-credit-card-form-css' => '8391eb02',
     'phortune-css' => '9149f103',
     'phrequent-css' => 'ffc185ad',
-    'phriction-document-css' => '55446c91',
+    'phriction-document-css' => '4282e4ad',
     'phui-action-panel-css' => '91c7b835',
     'phui-badge-view-css' => '3baef8db',
     'phui-big-info-view-css' => 'bd903741',
diff --git a/src/applications/phriction/markup/PhrictionRemarkupRule.php b/src/applications/phriction/markup/PhrictionRemarkupRule.php
--- a/src/applications/phriction/markup/PhrictionRemarkupRule.php
+++ b/src/applications/phriction/markup/PhrictionRemarkupRule.php
@@ -107,6 +107,10 @@
       $name = $spec['explicitName'];
       $class = 'phriction-link';
 
+      // If the name is something meaningful to humans, we'll render this
+      // in text as: "Title" <link>. Otherwise, we'll just render: <link>.
+      $is_interesting_name = (bool)strlen($name);
+
       if (idx($existant_documents, $link) === null) {
         // The target document doesn't exist.
         if ($name === null) {
@@ -127,6 +131,8 @@
           $name = $visible_documents[$link]
             ->getContent()
             ->getTitle();
+
+          $is_interesting_name = true;
         }
       }
 
@@ -143,7 +149,12 @@
       if ($this->getEngine()->getState('toc')) {
         $text = $name;
       } else if ($text_mode || $mail_mode) {
-        return PhabricatorEnv::getProductionURI($href);
+        $href = PhabricatorEnv::getProductionURI($href);
+        if ($is_interesting_name) {
+          $text = pht('"%s" <%s>', $name, $href);
+        } else {
+          $text = pht('<%s>', $href);
+        }
       } else {
         if ($class === 'phriction-link-lock') {
           $name = array(
@@ -164,8 +175,9 @@
             'class' => $class,
           ),
           $name);
-        $this->getEngine()->overwriteStoredText($spec['token'], $text);
       }
+
+      $this->getEngine()->overwriteStoredText($spec['token'], $text);
     }
   }
 
diff --git a/webroot/rsrc/css/application/phriction/phriction-document-css.css b/webroot/rsrc/css/application/phriction/phriction-document-css.css
--- a/webroot/rsrc/css/application/phriction/phriction-document-css.css
+++ b/webroot/rsrc/css/application/phriction/phriction-document-css.css
@@ -32,17 +32,3 @@
 .phriction-history-nav-table td.nav-next {
   text-align: right;
 }
-
-.phui-document-content .phriction-link {
-  font-weight: bold;
-}
-
-.phui-document-content .phriction-link-missing {
-  font-weight: bold;
-  color: {$red};
-}
-
-.phui-document-content .phriction-link-lock {
-  font-weight: bold;
-  color: {$greytext};
-}
diff --git a/webroot/rsrc/css/core/remarkup.css b/webroot/rsrc/css/core/remarkup.css
--- a/webroot/rsrc/css/core/remarkup.css
+++ b/webroot/rsrc/css/core/remarkup.css
@@ -234,6 +234,18 @@
   background: #ffaaaa;
 }
 
+.phabricator-remarkup .phriction-link {
+  font-weight: bold;
+}
+
+.phabricator-remarkup .phriction-link-missing {
+  color: {$red};
+}
+
+.phabricator-remarkup .phriction-link-lock {
+  color: {$greytext};
+}
+
 .phabricator-remarkup-mention-nopermission .phui-tag-core {
   background: {$lightgreybackground};
   color: {$lightgreytext};