diff --git a/src/applications/nuance/github/NuanceGitHubRawEvent.php b/src/applications/nuance/github/NuanceGitHubRawEvent.php
--- a/src/applications/nuance/github/NuanceGitHubRawEvent.php
+++ b/src/applications/nuance/github/NuanceGitHubRawEvent.php
@@ -125,6 +125,11 @@
       }
     } else {
       switch ($this->getIssueRawKind()) {
+        case 'CreateEvent':
+          $ref = idxv($raw, array('payload', 'ref'));
+
+          $repo = $this->getRepositoryFullRawName();
+          return "https://github.com/{$repo}/commits/{$ref}";
         case 'PushEvent':
           // These don't really have a URI since there may be multiple commits
           // involved and GitHub doesn't bundle the push as an object on its
@@ -205,4 +210,171 @@
     return idxv($raw, array('payload', 'issue', 'pull_request'));
   }
 
+  public function getEventFullTitle() {
+    switch ($this->type) {
+      case self::TYPE_ISSUE:
+        $title = $this->getRawIssueEventTitle();
+        break;
+      case self::TYPE_REPOSITORY:
+        $title = $this->getRawRepositoryEventTitle();
+        break;
+      default:
+        $title = pht('Unknown Event Type ("%s")', $this->type);
+        break;
+    }
+
+    return pht(
+      'GitHub %s %s (%s)',
+      $this->getRepositoryFullRawName(),
+      $this->getTargetObjectName(),
+      $title);
+  }
+
+  private function getTargetObjectName() {
+    if ($this->isPullRequestEvent()) {
+      $number = $this->getRawIssueNumber();
+      return pht('Pull Request #%d', $number);
+    } else if ($this->isIssueEvent()) {
+      $number = $this->getRawIssueNumber();
+      return pht('Issue #%d', $number);
+    } else if ($this->type == self::TYPE_REPOSITORY) {
+      $raw = $this->raw;
+
+
+      $type = idx($raw, 'type');
+      switch ($type) {
+        case 'CreateEvent':
+          $ref = idxv($raw, array('payload', 'ref'));
+          $ref_type = idxv($raw, array('payload', 'ref_type'));
+
+          switch ($ref_type) {
+            case 'branch':
+              return pht('Branch %s', $ref);
+            case 'tag':
+              return pht('Tag %s', $ref);
+            default:
+              return pht('Ref %s', $ref);
+          }
+          break;
+        case 'PushEvent':
+          $ref = idxv($raw, array('payload', 'ref'));
+          if (preg_match('(^refs/heads/)', $ref)) {
+            return pht('Branch %s', substr($ref, strlen('refs/heads/')));
+          } else {
+            return pht('Ref %s', $ref);
+          }
+          break;
+        case 'WatchEvent':
+          $actor = idxv($raw, array('actor', 'login'));
+          return pht('User %s', $actor);
+      }
+
+      return pht('Unknown Object');
+    } else {
+      return pht('Unknown Object');
+    }
+  }
+
+  private function getRawIssueEventTitle() {
+    $raw = $this->raw;
+
+    $action = idxv($raw, array('event'));
+    switch ($action) {
+      case 'assigned':
+        $assignee = idxv($raw, array('assignee', 'login'));
+        $title = pht('Assigned: %s', $assignee);
+        break;
+      case 'closed':
+        $title = pht('Closed');
+        break;
+      case 'demilestoned':
+        $milestone = idxv($raw, array('milestone', 'title'));
+        $title = pht('Removed Milestone: %s', $milestone);
+        break;
+      case 'labeled':
+        $label = idxv($raw, array('label', 'name'));
+        $title = pht('Added Label: %s', $label);
+        break;
+      case 'locked':
+        $title = pht('Locked');
+        break;
+      case 'milestoned':
+        $milestone = idxv($raw, array('milestone', 'title'));
+        $title = pht('Added Milestone: %s', $milestone);
+        break;
+      case 'renamed':
+        $title = pht('Renamed');
+        break;
+      case 'reopened':
+        $title = pht('Reopened');
+        break;
+      case 'unassigned':
+        $assignee = idxv($raw, array('assignee', 'login'));
+        $title = pht('Unassigned: %s', $assignee);
+        break;
+      case 'unlabeled':
+        $label = idxv($raw, array('label', 'name'));
+        $title = pht('Removed Label: %s', $label);
+        break;
+      case 'unlocked':
+        $title = pht('Unlocked');
+        break;
+      default:
+        $title = pht('"%s"', $action);
+        break;
+    }
+
+
+    return $title;
+  }
+
+  private function getRawRepositoryEventTitle() {
+    $raw = $this->raw;
+
+    $type = idx($raw, 'type');
+    switch ($type) {
+      case 'CreateEvent':
+        return pht('Created');
+      case 'PushEvent':
+        $head = idxv($raw, array('payload', 'head'));
+        $head = substr($head, 0, 12);
+        return pht('Pushed: %s', $head);
+      case 'IssuesEvent':
+        $action = idxv($raw, array('payload', 'action'));
+        switch ($action) {
+          case 'closed':
+            return pht('Closed');
+          case 'opened':
+            return pht('Created');
+          case 'reopened':
+            return pht('Reopened');
+          default:
+            return pht('"%s"', $action);
+        }
+        break;
+      case 'IssueCommentEvent':
+        $action = idxv($raw, array('payload', 'action'));
+        switch ($action) {
+          case 'created':
+            return pht('Comment');
+          default:
+            return pht('"%s"', $action);
+        }
+        break;
+      case 'PullRequestEvent':
+        $action = idxv($raw, array('payload', 'action'));
+        switch ($action) {
+          case 'opened':
+            return pht('Created');
+          default:
+            return pht('"%s"', $action);
+        }
+        break;
+      case 'WatchEvent':
+        return pht('Watched');
+    }
+
+    return pht('"%s"', $type);
+  }
+
 }
diff --git a/src/applications/nuance/github/__tests__/NuanceGitHubRawEventTestCase.php b/src/applications/nuance/github/__tests__/NuanceGitHubRawEventTestCase.php
--- a/src/applications/nuance/github/__tests__/NuanceGitHubRawEventTestCase.php
+++ b/src/applications/nuance/github/__tests__/NuanceGitHubRawEventTestCase.php
@@ -50,6 +50,7 @@
       'pull.number' => $event->getPullRequestNumber(),
       'id' => $event->getID(),
       'uri' => $event->getURI(),
+      'title.full' => $event->getEventFullTitle(),
     );
 
     // Only verify the keys which are actually present in the test. This
diff --git a/src/applications/nuance/github/__tests__/issueevents/assigned.txt b/src/applications/nuance/github/__tests__/issueevents/assigned.txt
--- a/src/applications/nuance/github/__tests__/issueevents/assigned.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/assigned.txt
@@ -112,5 +112,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583217900,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583217900"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583217900",
+  "title.full": "GitHub epriestley/poems Issue #1 (Assigned: epriestley)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/closed.txt b/src/applications/nuance/github/__tests__/issueevents/closed.txt
--- a/src/applications/nuance/github/__tests__/issueevents/closed.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/closed.txt
@@ -74,5 +74,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583218864,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583218864"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583218864",
+  "title.full": "GitHub epriestley/poems Issue #1 (Closed)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/demilestoned.txt b/src/applications/nuance/github/__tests__/issueevents/demilestoned.txt
--- a/src/applications/nuance/github/__tests__/issueevents/demilestoned.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/demilestoned.txt
@@ -77,5 +77,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583218613,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583218613"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583218613",
+  "title.full": "GitHub epriestley/poems Issue #1 (Removed Milestone: b)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/labeled.txt b/src/applications/nuance/github/__tests__/issueevents/labeled.txt
--- a/src/applications/nuance/github/__tests__/issueevents/labeled.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/labeled.txt
@@ -78,5 +78,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583217784,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583217784"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583217784",
+  "title.full": "GitHub epriestley/poems Issue #1 (Added Label: bug)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/locked.txt b/src/applications/nuance/github/__tests__/issueevents/locked.txt
--- a/src/applications/nuance/github/__tests__/issueevents/locked.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/locked.txt
@@ -74,5 +74,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583218006,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583218006"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583218006",
+  "title.full": "GitHub epriestley/poems Issue #1 (Locked)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/milestoned.txt b/src/applications/nuance/github/__tests__/issueevents/milestoned.txt
--- a/src/applications/nuance/github/__tests__/issueevents/milestoned.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/milestoned.txt
@@ -77,5 +77,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583217866,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583217866"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583217866",
+  "title.full": "GitHub epriestley/poems Issue #1 (Added Milestone: b)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/renamed.txt b/src/applications/nuance/github/__tests__/issueevents/renamed.txt
--- a/src/applications/nuance/github/__tests__/issueevents/renamed.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/renamed.txt
@@ -78,5 +78,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583218162,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583218162"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583218162",
+  "title.full": "GitHub epriestley/poems Issue #1 (Renamed)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/reopened.txt b/src/applications/nuance/github/__tests__/issueevents/reopened.txt
--- a/src/applications/nuance/github/__tests__/issueevents/reopened.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/reopened.txt
@@ -74,5 +74,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583218814,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583218814"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583218814",
+  "title.full": "GitHub epriestley/poems Issue #1 (Reopened)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/unassigned.txt b/src/applications/nuance/github/__tests__/issueevents/unassigned.txt
--- a/src/applications/nuance/github/__tests__/issueevents/unassigned.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/unassigned.txt
@@ -112,5 +112,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583218511,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583218511"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583218511",
+  "title.full": "GitHub epriestley/poems Issue #1 (Unassigned: epriestley)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/unlabeled.txt b/src/applications/nuance/github/__tests__/issueevents/unlabeled.txt
--- a/src/applications/nuance/github/__tests__/issueevents/unlabeled.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/unlabeled.txt
@@ -78,5 +78,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583218703,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583218703"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583218703",
+  "title.full": "GitHub epriestley/poems Issue #1 (Removed Label: bug)"
 }
diff --git a/src/applications/nuance/github/__tests__/issueevents/unlocked.txt b/src/applications/nuance/github/__tests__/issueevents/unlocked.txt
--- a/src/applications/nuance/github/__tests__/issueevents/unlocked.txt
+++ b/src/applications/nuance/github/__tests__/issueevents/unlocked.txt
@@ -74,5 +74,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 583218062,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-583218062"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-583218062",
+  "title.full": "GitHub epriestley/poems Issue #1 (Unlocked)"
 }
diff --git a/src/applications/nuance/github/__tests__/repositoryevents/WatchEvent.started.txt b/src/applications/nuance/github/__tests__/repositoryevents/CreateEvent.tag.txt
copy from src/applications/nuance/github/__tests__/repositoryevents/WatchEvent.started.txt
copy to src/applications/nuance/github/__tests__/repositoryevents/CreateEvent.tag.txt
--- a/src/applications/nuance/github/__tests__/repositoryevents/WatchEvent.started.txt
+++ b/src/applications/nuance/github/__tests__/repositoryevents/CreateEvent.tag.txt
@@ -1,6 +1,6 @@
 {
-  "id": "3740950917",
-  "type": "WatchEvent",
+  "id": "3784548642",
+  "type": "CreateEvent",
   "actor": {
     "id": 102631,
     "login": "epriestley",
@@ -14,11 +14,16 @@
     "url": "https://api.github.com/repos/epriestley/poems"
   },
   "payload": {
-    "action": "started"
+    "ref": "phabricator/diff/400",
+    "ref_type": "tag",
+    "master_branch": "master",
+    "description": "Poems (Mirror)",
+    "pusher_type": "user"
   },
   "public": true,
-  "created_at": "2016-03-09T12:56:28Z"
+  "created_at": "2016-03-19T22:07:56Z"
 }
+
 ~~~~~
 {
   "repository.name.full": "epriestley/poems",
@@ -26,6 +31,7 @@
   "is.pull": false,
   "issue.number": null,
   "pull.number": null,
-  "id": 3740950917,
-  "uri": null
+  "id": 3784548642,
+  "uri": "https://github.com/epriestley/poems/commits/phabricator/diff/400",
+  "title.full": "GitHub epriestley/poems Tag phabricator/diff/400 (Created)"
 }
diff --git a/src/applications/nuance/github/__tests__/repositoryevents/IssueCommentEvent.created.pull.txt b/src/applications/nuance/github/__tests__/repositoryevents/IssueCommentEvent.created.pull.txt
--- a/src/applications/nuance/github/__tests__/repositoryevents/IssueCommentEvent.created.pull.txt
+++ b/src/applications/nuance/github/__tests__/repositoryevents/IssueCommentEvent.created.pull.txt
@@ -159,5 +159,6 @@
   "issue.number": null,
   "pull.number": 2,
   "id": 3740938746,
-  "uri": "https://github.com/epriestley/poems/pull/2#issuecomment-194282800"
+  "uri": "https://github.com/epriestley/poems/pull/2#issuecomment-194282800",
+  "title.full": "GitHub epriestley/poems Pull Request #2 (Comment)"
 }
diff --git a/src/applications/nuance/github/__tests__/repositoryevents/IssueCommentEvent.created.txt b/src/applications/nuance/github/__tests__/repositoryevents/IssueCommentEvent.created.txt
--- a/src/applications/nuance/github/__tests__/repositoryevents/IssueCommentEvent.created.txt
+++ b/src/applications/nuance/github/__tests__/repositoryevents/IssueCommentEvent.created.txt
@@ -96,5 +96,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 3733510485,
-  "uri": "https://github.com/epriestley/poems/issues/1#issuecomment-193528669"
+  "uri": "https://github.com/epriestley/poems/issues/1#issuecomment-193528669",
+  "title.full": "GitHub epriestley/poems Issue #1 (Comment)"
 }
diff --git a/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.closed.txt b/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.closed.txt
--- a/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.closed.txt
+++ b/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.closed.txt
@@ -68,5 +68,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 3740905151,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-3740905151"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-3740905151",
+  "title.full": "GitHub epriestley/poems Issue #1 (Closed)"
 }
diff --git a/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.opened.txt b/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.opened.txt
--- a/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.opened.txt
+++ b/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.opened.txt
@@ -68,5 +68,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 3733509737,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-3733509737"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-3733509737",
+  "title.full": "GitHub epriestley/poems Issue #1 (Created)"
 }
diff --git a/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.reopened.txt b/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.reopened.txt
--- a/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.reopened.txt
+++ b/src/applications/nuance/github/__tests__/repositoryevents/IssuesEvent.reopened.txt
@@ -68,5 +68,6 @@
   "is.pull": false,
   "issue.number": 1,
   "id": 3740908680,
-  "uri": "https://github.com/epriestley/poems/issues/1#event-3740908680"
+  "uri": "https://github.com/epriestley/poems/issues/1#event-3740908680",
+  "title.full": "GitHub epriestley/poems Issue #1 (Reopened)"
 }
diff --git a/src/applications/nuance/github/__tests__/repositoryevents/PullRequestEvent.opened.txt b/src/applications/nuance/github/__tests__/repositoryevents/PullRequestEvent.opened.txt
--- a/src/applications/nuance/github/__tests__/repositoryevents/PullRequestEvent.opened.txt
+++ b/src/applications/nuance/github/__tests__/repositoryevents/PullRequestEvent.opened.txt
@@ -332,5 +332,6 @@
   "issue.number": null,
   "pull.number": 2,
   "id": 3740936638,
-  "uri": "https://github.com/epriestley/poems/pull/2#event-3740936638"
+  "uri": "https://github.com/epriestley/poems/pull/2#event-3740936638",
+  "title.full": "GitHub epriestley/poems Pull Request #2 (Created)"
 }
diff --git a/src/applications/nuance/github/__tests__/repositoryevents/PushEvent.txt b/src/applications/nuance/github/__tests__/repositoryevents/PushEvent.txt
--- a/src/applications/nuance/github/__tests__/repositoryevents/PushEvent.txt
+++ b/src/applications/nuance/github/__tests__/repositoryevents/PushEvent.txt
@@ -43,5 +43,6 @@
   "is.pull": false,
   "issue.number": null,
   "id": 3498724127,
-  "uri": "https://github.com/epriestley/poems/commits/c829132d37c4c1da80d319942a5a1e500632b52f"
+  "uri": "https://github.com/epriestley/poems/commits/c829132d37c4c1da80d319942a5a1e500632b52f",
+  "title.full": "GitHub epriestley/poems Branch master (Pushed: c829132d37c4)"
 }
diff --git a/src/applications/nuance/github/__tests__/repositoryevents/WatchEvent.started.txt b/src/applications/nuance/github/__tests__/repositoryevents/WatchEvent.started.txt
--- a/src/applications/nuance/github/__tests__/repositoryevents/WatchEvent.started.txt
+++ b/src/applications/nuance/github/__tests__/repositoryevents/WatchEvent.started.txt
@@ -27,5 +27,6 @@
   "issue.number": null,
   "pull.number": null,
   "id": 3740950917,
-  "uri": null
+  "uri": null,
+  "title.full": "GitHub epriestley/poems User epriestley (Watched)"
 }
diff --git a/src/applications/nuance/item/NuanceGitHubEventItemType.php b/src/applications/nuance/item/NuanceGitHubEventItemType.php
--- a/src/applications/nuance/item/NuanceGitHubEventItemType.php
+++ b/src/applications/nuance/item/NuanceGitHubEventItemType.php
@@ -16,59 +16,7 @@
   }
 
   public function getItemDisplayName(NuanceItem $item) {
-    $api_type = $item->getItemProperty('api.type');
-    switch ($api_type) {
-      case 'issue':
-        return $this->getGitHubIssueAPIEventDisplayName($item);
-      case 'repository':
-        return $this->getGitHubRepositoryAPIEventDisplayName($item);
-      default:
-        return pht('GitHub Event (Unknown API Type "%s")', $api_type);
-    }
-  }
-
-  private function getGitHubIssueAPIEventDisplayName(NuanceItem $item) {
-    $raw = $item->getItemProperty('api.raw', array());
-
-    $action = idxv($raw, array('event'));
-    $number = idxv($raw, array('issue', 'number'));
-
-    return pht('GitHub Issue #%d (%s)', $number, $action);
-  }
-
-  private function getGitHubRepositoryAPIEventDisplayName(NuanceItem $item) {
-    $raw = $item->getItemProperty('api.raw', array());
-
-    $repo = idxv($raw, array('repo', 'name'), pht('<unknown/unknown>'));
-
-    $type = idx($raw, 'type');
-    switch ($type) {
-      case 'PushEvent':
-        $head = idxv($raw, array('payload', 'head'));
-        $head = substr($head, 0, 8);
-        $name = pht('Push %s', $head);
-        break;
-      case 'IssuesEvent':
-        $action = idxv($raw, array('payload', 'action'));
-        $number = idxv($raw, array('payload', 'issue', 'number'));
-        $name = pht('Issue #%d (%s)', $number, $action);
-        break;
-      case 'IssueCommentEvent':
-        $action = idxv($raw, array('payload', 'action'));
-        $number = idxv($raw, array('payload', 'issue', 'number'));
-        $name = pht('Issue #%d (Comment, %s)', $number, $action);
-        break;
-      case 'PullRequestEvent':
-        $action = idxv($raw, array('payload', 'action'));
-        $number = idxv($raw, array('payload', 'pull_request', 'number'));
-        $name = pht('Pull Request #%d (%s)', $number, $action);
-        break;
-      default:
-        $name = pht('Unknown Event ("%s")', $type);
-        break;
-    }
-
-    return pht('GitHub %s %s', $repo, $name);
+    return $this->newRawEvent($item)->getEventFullTitle();
   }
 
   public function canUpdateItems() {