diff --git a/src/applications/feed/controller/PhabricatorFeedDetailController.php b/src/applications/feed/controller/PhabricatorFeedDetailController.php
--- a/src/applications/feed/controller/PhabricatorFeedDetailController.php
+++ b/src/applications/feed/controller/PhabricatorFeedDetailController.php
@@ -25,6 +25,15 @@
       return id(new AphrontPlainTextResponse())->setContent($text);
     }
 
+    if ($request->getStr('hook')) {
+      $data = FeedPublisherHTTPWorker::getHookDataForStory($story);
+
+      $json = new PhutilJSON();
+      $json_data = $json->encodeFormatted($data);
+
+      return id(new AphrontPlainTextResponse())->setContent($json_data);
+    }
+
     $feed = array($story);
     $builder = new PhabricatorFeedBuilder($feed);
     $builder->setUser($user);
diff --git a/src/applications/feed/worker/FeedPublisherHTTPWorker.php b/src/applications/feed/worker/FeedPublisherHTTPWorker.php
--- a/src/applications/feed/worker/FeedPublisherHTTPWorker.php
+++ b/src/applications/feed/worker/FeedPublisherHTTPWorker.php
@@ -4,9 +4,32 @@
 
   protected function doWork() {
     $story = $this->loadFeedStory();
-    $data = $story->getStoryData();
+    $post_data = self::getHookDataForStory($story);
 
     $uri = idx($this->getTaskData(), 'uri');
+    id(new HTTPSFuture($uri, $post_data))
+      ->setMethod('POST')
+      ->setTimeout(30)
+      ->resolvex();
+  }
+
+  public function getWaitBeforeRetry(PhabricatorWorkerTask $task) {
+    return max($task->getFailureCount(), 1) * 60;
+  }
+
+  public static function getHookDataForStory(PhabricatorFeedStory $story) {
+    $data = $story->getStoryData();
+
+    $object_phid = $story->getPrimaryObjectPHID();
+    $chronokey = $story->getChronologicalKey();
+
+    $handle = id(new PhabricatorHandleQuery())
+      ->setViewer(PhabricatorUser::getOmnipotentUser())
+      ->withPHIDs(array($object_phid))
+      ->executeOne();
+
+    $object_uri = PhabricatorEnv::getProductionURI($handle->getURI());
+    $story_uri = PhabricatorEnv::getProductionURI('/feed/'.$chronokey.'/');
 
     $post_data = array(
       'storyID'         => $data->getID(),
@@ -15,16 +38,14 @@
       'storyAuthorPHID' => $data->getAuthorPHID(),
       'storyText'       => $story->renderText(),
       'epoch'           => $data->getEpoch(),
+
+      'objectPHID'      => $object_phid,
+      'objectURI'       => $object_uri,
+      'storyURI'        => $story_uri,
     );
 
-    id(new HTTPSFuture($uri, $post_data))
-      ->setMethod('POST')
-      ->setTimeout(30)
-      ->resolvex();
+    return $post_data;
   }
 
-  public function getWaitBeforeRetry(PhabricatorWorkerTask $task) {
-    return max($task->getFailureCount(), 1) * 60;
-  }
 
 }